For the last decade, we have touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what was anticipated that a single project can great

This month’s website designs are showing elements of what is happening in the world around us. While this is often true, some of the things we are seeing right now are an immediate reaction to current events. Trending this month are designs for website notifications and pop-ups, retro typography, and blue and green color schemes. Here’s what’s trending in design this month.

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If you want to make sure your webpages rank well in search engines, it's essential to have a basic knowledge of search engine optimization (SEO). But the truth is, many people don't, so when they encounter SEO problems, they're a little bit stuck. Some research shows that website owners often struggle with technical issues. That's no surprise because the average SEO checklist contains more than a

Limiting functionality minimizes negative effects and makes restarting easier. Temporary closures do not affect rankings or visibility. Google published a detailed blog post on what businesses should do if they need to pause their online activity due to coronavirus. There is now also further tech

You should, at this point, be taking the safety precautions recommended by the World Health Organization (WHO). Many federal governments are stepping up with policies to protect their workers from the certain economic impacts of widespread self-isolation. In Italy, one of the hardest-hit areas to date, the government negotiated an accord with banks for the suspension of mortgage payments, fo

Search engine optimization (SEO) is part of a strong foundation for small business success. If a small business does SEO poorly, they risk becoming like one of those TV shows that airs on an obscure channel in the middle of the night. Even if it’s a great show, it will be hard for it to gain a following because it’s so hard to find. Similarly, you can have a wond

You might be a local bakery with 10 employees, or a local industrial company employing up to 500 people. These all can be qualified as ‘small business’. All have the same main goal when they start: the need to establish a name in their field of expertise. There are multiple ways to do this, without a huge budget. In this post, We will share my thoughts on how to go about your own low-budget br

One of the critical factors for achieving long term success with SEO is to know exactly how to run SEO campaigns. It’s not only a matter of knowing how to begin an SEO campaign but it’s the steps taken before and after a campaign is completed. We have been running SEO campaigns for more than 15 years and managed to achieve top Google rankings for many competitive terms in different niche

Usability and the utility, not the visual design, determine the success or failure of a website. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist. We arenâ€