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Migrating to a new ESP (email sending platform) for your email marketing is a big deal. The need to move to a new system can arise for a number of reasons, but the main one we often see with clients is the need to move away from a platform that is restricting activity, to a more technologicalRead More
Few marketing terms light up local business owners' eyes like the words "social media". Most business owners are already using social media in their personal lives, and it's only natural to want to use this channel to grow your business. However, many business owners dive headfirst into social media without an understanding of what kinds of content to post, how to attract followers and fans, or thRead More
Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors willRead More