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SEO Why you should use synonyms and related keywords

Using the right keywords is essential in SEO. Because using the words your audience searches with, will help your posts and pages rank. That’s why we tell you to put some effort into finding the perfect keywords to optimize your articles for. So, after finding that perfect keyword, why shouldn’t you use it over and over again? Why would you use synonyms and related keywords? Well, it might s

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SEO Local SEO: why your site should have a store locator

In our recent post about local landing pages, we explained what they are and how you can set them up. These pages can be seen as a part of local SEO, which is focused on increasing your visibility on a local level. Today we want to discuss another factor that can help you with local SEO: adding a store locator to your site. So, let’s talk about what it is and why you should consider using it.

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SEO Should you optimize your content for questions?

Search engines are getting better and better at understanding language. Does that mean they can also understand questions? And what does that mean for the way you should write and optimize your content for questions? We’ll find out in this post! First, we’ll explore how Google understands and uses questions. Then, we’ll go into why you should start optimizing your content for questions. Fina

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SEO DIY: Test your mobile site!

More than half of all internet traffic comes from mobile devices (fact). So if you are ignoring your mobile site, you might be missing out on on a big part of your audience. In this post, we would liked to go over a couple of ways you can check your own mobile sites. After this post, you’ll be able to test your mobile website yourself on key elements and improve your mobile SEO.

Use your

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SEO What is a landing page? And how does it work?

As simple as they sound, landing pages might be a confusing topic for site owners. What qualifies as a landing page and what doesn’t? Is every page you land on a landing page? What about Landing Pages in Google analytics? And, can you optimize them for conversion and search engines? Let’s dive in!

What is a landing page?

In digital marketing, a landing page is a page spec

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SEO Core Web Vitals: The Next Official Google Ranking Factor

There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of.

What are Core Web Vitals?

So these are real-world experience metrics that Google is looking at, that answer things like: How fast does the page load? How fast is it interactive? How fast is it stable? So basically, when visitors are us

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SEO 5 ways to boost your Core Web vitals

“If only I could simply wave my wand and have a super fast website!” This has probably crossed your mind as well, right? Optimizing site speed and user experience is a lot of work and gets technical — and complicated — really fast. Most site owners or managers quickly need to talk to their developers to get stuff done. Now, the new Core Web Vitals metrics give you more insights and pointer

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SEO 5 blog topic ideas for your eCommerce site

A blog can be a great marketing tool for your eCommerce site. It gives you the possibility to tell readers all about your brand, products, and company. Plus, by blogging on a regular basis you’ll increase the chances of your site ranking in the search results. That being said, coming up with new ideas can be difficult. In this post, we will discuss 5 topic ideas that will help you maintain an aw

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SEO Core Web Vitals report Search Console checks site speed

Google is rapidly expanding the capabilities of Search Console — its must-have tool for site owners/managers. We’ve seen a lot of cool structured data reports appear. In this post, we’re examining an enhancement report dedicated to site speed. It’s important to have a fast site with a good user experience and Google’s new tool helps you monitor it and improve it. Here’s is a quick gu

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SEO 5 things you need to know about mobile-first indexing

As you might know, Google is rolling out mobile-first indexing as we speak. In September 2020, all websites will be ported over to the mobile-first index. But what does that mean for your ranking? Should you be worried? Should you do anything? Google has been pretty vocal on mobile-first indexing. This post serves as a reminder so, we will talk you through five things you need to know about mobile

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SEO SEO Negotiation: How to Ace the Business Side of SEO

SEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations.

Get the most out of the SEO audit

Highlight the opportunities, not the screw-ups You're going to do an audit, and something that we have always suggested is that instead of highlighting the things

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SEO The latest news in SEO and WordPress: July 2020

What’s new with Google and Bing? Our friends at Google and Bing have not been sitting idly by, so we had lots of news to share. Here, we will give you a few highlights of what we discussed. Scroll to text Google has been testing it on AMP for quite a while, and now it’s probably here to stay: scroll to text. So, what is it? When someone does a search

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