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Digital Marketing Affiliate Marketing vs Referral Marketing: What is the Difference?

As the transition to a more online-focused earning happened during the difficult times of the pandemic, the rise of people trying to capitalize on that had risen too. Turns out the trend is here to stay due to lifestyle changes and the change in the overall outlook of earning from home. Both affiliate marketing and referral marketing have been around for quite a while; however,

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Digital Marketing Put Your Business in the Driver’s Seat: 6 Key Reasons To Use PPC Advertising

If your business is looking for a fast way to get consumers to your website, make purchases, and build revenue, online pay-per-click (PPC) advertising is one of the best solutions. Unlike traditional advertising in print media or billboards that go to a wide audience, are targeted to a specific audience likely to buy. And while there’s no avenue for measuring who responds to traditional adver

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Digital Marketing Why Marketing Agencies Need to Use a VPN

Digital marketing specialists need to use many tools to achieve their goals and reach target audiences. However, not many consider a VPN (Virtual Private Network) an essential part of their kit. However, I’d like to shed some light on this topic and tell you why marketing agencies need to use a VPN.

Overview of VPN technology


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Digital Marketing PPC and SEO: Maximise Returns With This Blended Strategy

Many eCommerce retailers view PPC and SEO marketing as two separate strategies and may only invest in one channel at a time. However, both strategies need to be combined for a business to reach its full potential in digital marketing. Search engine optimization (SEO) is a practice for your site to organically rank higher on a search engine results page (SERP) for enhanced visib

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Digital Marketing What Are Direct Response Campaigns?

Although building customer relationships through branding and awareness is vital, the bottom line for most businesses is to make sales and generate revenue. And while some companies focus on building long-term relationships with their customers, others focus on driving immediate sales through direct response campaigns. Direct Response Campaigns are about getting a customer to t

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Digital Marketing The Role of Compliance in Cybersecurity

Cybersecurity is a complicated yet essential system – one that needs clearly defined rules, limits, regulations, and guidelines. A strict framework is essential for cybersecurity practices to function and fulfil their objectives of making cyberspace safe for users, organizations, businesses, etc. These regulations make cyberspace resilient, dependable, and cohesive through co

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Digital Marketing Tips to Get More Traffic With Your Campaign

Traffic is an essential part of any successful campaign. Clients often say they don’t want to spend extra to get more traffic. You may think so too. You wish only to pay money for the relevant traffic. To get relevant traffic, you first need to experience getting a lot of traffic that may not be relevant but lets you find your niche. Getting a lot of traffic helps you to find

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Digital Marketing What Is a Google Ads Performance Max Campaign & How to Set Them up for Best Results

Over this year, Google Ads has begun automatically updating its campaigns to Performance Max. As Smart Shopping and Local campaigns are being phased out after the upgrade, Google has included new features in Performance Max for advertisers to reap better campaign performance easily. Here’s what to expect and how to make the most of it.

What is Performance Max?

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Digital Marketing What Are the Advantages of Google Ads Sitelink Extensions?

Are you trying to figure out new ways to attract people to your website? Well, you have probably heard of pay-per-click marketing. Indeed, having ads is a popular way to get new visitors to your site and it can be worth the expense. But, there is also something else you can try. We are talking about Google Ads sitelink extensions. If you have not heard about this before, it

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Digital MarketingUncategorised The True Power (and Curse) of Growth Marketing

Growth marketing allows you to align your goals and marketing strategy, understand your audience, and position yourself for success by enabling you to scale and drive revenue. Growth marketing is a true powerhouse, but its blessings can sometimes double as its curses. ProperExpression explains why

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Digital Marketing 5 Digital Marketing Tips for Construction Companies

Digital marketing enables construction companies to create brands that help them expand their customer base. Unlike traditional marketing methods like billboards, digital advertising promotes two-way communication, allowing these builders to engage with

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Digital Marketing Inspiring Marketing Ideas for Back to School in 2022

At this time of the year, you can come up with inspiring back-to-school campaign ideas and boost your sales. Many companies are profitably engaged in the fall semester of schools and colleges with their back-to-school marketing actions. Numerous kids and their parents have already begun purchasing school supplies, clothing, and technological devices.

2022 back-to-school sp

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