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As a small business, you may think that you have limited resources to promote your products and services, but you’re wrong! There are various cost-effective and impactful marketing strategies you can use to elevate your brand, grow your customer base, and increase your sales! One of the best, and increasingly popular ways – is affiliate marketing.
If you do any online shopping, you’ve probably made a purchase on Amazon at some point. Amazon is responsible for about half of all e-commerce sales, and there is no doubt that they are at the center of e-commerce. However, with thousands of sellers listed on the platform, it can be challenging to get products seen by the right buyers. According to Marketplace Pulse (2021), ARead More
It’s no secret that eCommerce has forever changed the way we shop. In 2020 we saw a meteoric rise in eCommerce sales due to restrictions of COVID that forced the avid consumer to shop via the already thriving eCommerce industry rather than in-store. Now in 2021, the eCommerce industry is more competitive than ever. As a result, brands are now looking to continue the momentRead More
Following recent controversies in 2020, Google has announced plans to create a privacy-focused web, which is equally non-invasive of user history and supports the work of advertisers and publishers. Most recently, Google pledged to render third-party cookiesRead More
B2B is a paradoxical sector: while it fosters ingenious innovations, in certain respects it is also stuck in its old ways. Despite its spectacular economic growth, B2B e-commerce comes off as dated in terms of online presence compared to B2C. The accelerated shifts in marketing trends and altered customer expectations have made 2021 a turning point. What changes can we expect?
According to recent stats and performance sheets, it is video content that runs the SMM. By 2022, online videos will account for 82% of all Internet traffic. It is no wonder that 80% of marketers surveyed would like to create video content if they had the time and money. And we would say that thRead More
Customer reviews shape the ways people think about you and your products, how much they trust you, and if you’ll be their eCommerce shop of choice. Lacking reviews, on the other hand, can quickly send potential shoppers to other websites and bust your marketing budget. So, if you want to sell more, you need to generate reviews for your eCommerce site. We’ve put togetherRead More
Referral marketing may seem simple. It is the process of letting your website visitors, subscribers, and customers to refer their family and friends to your business. You can easily create your referral program with referral marketing software. Most platforms have compatible referral software that works with it. Whether you’re running your site on Shopify or WordPress, thereRead More
The COVID-19 pandemic compromised the safety of our employees and customers; the lack of funding meant that a few organisations had to close up shop for good, and changes in consumer behaviour meant that pivoting your business became costly and risky for some. So, 2020 was enough to send any business owner running for the hills; and, unfortunately, every issue company owners faced last year is notRead More
Here at 2XL Media Solutions we’ve had a practice for 14 years of sending out email campaigns with helpful tips and examples of great results people have received from either redesigning websites or executing certain marketing campaigns. We’re currently facing an unprecedented situation that has caused many business owners to wonder whether they should pull back, stop advertising, shut downRead More
In forecasting his trends for 2021, Hallam CEO Julio Taylor’s first point was that the post-COVID reality is permanent: "The rapid rise of the COVID-19 pandemic and the ensuing lockdowns throughout the world in early 2020 compressed yearRead More
Is your high-quality video content on your website driving traffic but not conversions? If your answer is yes, you’re not alone – this is a problem many marketers and business owners face. Traffic acquisition isn’t profitable unless you can convert these new site visitors into paying customers. With the pandemic forcing the majority of companies to move their businesseRead More