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If you’re looking to improve your SEO – and who isn’t? – learning how to link a website is one of the first places you should start. There are a decent amount of blogs out there that suggest buying them in bulk, reciprocal links and other shady shortcuts like private blog networks (PBNs). But here at The Content Factory, we don’t believe in shortcuts – there may be some short-termRead More
To get your website to appear in top search results, you need a complete SEO strategy. You can’t focus on just one aspect or approach to search optimization. You must implement a well-rounded strategy that includes the 3 major types of SEO: on-page, technical, and off-page SEO techniques. The rest of this post will look at off-page SEO tactics and explain how you can execute them improve youRead More
Some people believe that E-A-T is one of the most important SEO success factors today. Others believe the importance of E-A-T is massively overblown. Is it a direct ranking factor? Is it an indirect ranking factor? Or is E-A-T not a factor at all in Google’s ever-evolving algorithms? The debate over the importance of E-A-T – an acronym for Expertise, Authoritativeness, and TrustwortRead More
Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn't optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant. To help you optimize your business for local SEO, we've created a comprehensive guiRead More
When it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. What is SEO strategy? SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user'sRead More
The marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links. But as SEO proRead More
Keyword research is a critical part of any SEO strategy. If you get it right, then you’ll bring high volumes of relevant traffic to your site. In this article, we are going to look at what keywords are, and why you need to research them. Keywords are essentially the bridge between a website and a search engine. They are what helps a search engine identify what your site is about, and how releRead More
After many weeks and months of preparations, you are ready to go; you’ve done everything that you needed to do to make sure that the design and development of the new site has been put together perfectly and you are happy to move forward. So you press the launch button (because that’s how it works, right?), you sit back and congratulate yourself and your colleagues on relaunching the new websRead More
There are lots of tools to test page speed, and lots of different metrics to target. But do you understand how those optimizations work, or whether they’re actually going to make your website faster?Page speed is a complex topic. Many of the existing articles give you a list of actions to take or plugins to install to help with different aspects of s Read More
Do you want to drive more organic traffic to your blog? Who doesn’t! As a blogger, you want your blog to rank high on Google and show up in the results for every relevant search. With the ever-changing algorithms, search engine optimization (SEO) can be tricky. But not impossible! It doesn’t have to be time-consuming or super technical, as long as you’re doing the basiRead More
This article aims to give an overview of what SEO is, why it is important, how Google functions, and a guide to what you can do. This article is not a definitive guide to every aspect and subtlety of SEO — search engine optimization. This is a vast subject that cannot be fully covered in a single article.
SEO is the art and science of persuaRead More
Ranking well for common, general keywords is tough, especially if your business is new or small. If you want to increase your traffic and conversions more quickly (and with less effort), using long-tail keywords is the way to go. While choosing the right long-tail keywords isn’t always easy, it doesn’t have to be overwhelming, either.