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Digital MarketingUncategorised Crypto Wallet Marketing: Guide & Strategies for Promoting

The cryptocurrency market is becoming stronger every day, and the number of people choosing to transfer their finances to the crypto space is increasing. That is why there is a high demand for crypto wallets that would simplify and make the interaction of users with their money much more convenient. In addition, having a crypto wallet itself increases the security of funds and gives complete contr

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Uncategorised 5 Techniques To Integrate Email Marketing With SEO

Emails may seem like an old-forgotten marketing tool. Still, surprisingly, they continue to be the most used marketing tool by businesses. Research states that at least 29 percent of marketers see email marketing as the most effective channel. Search engine optimization(SEO), on the other hand, is an advanced techniq

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Digital MarketingUncategorised The True Power (and Curse) of Growth Marketing

Growth marketing allows you to align your goals and marketing strategy, understand your audience, and position yourself for success by enabling you to scale and drive revenue. Growth marketing is a true powerhouse, but its blessings can sometimes double as its curses. ProperExpression explains why

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Uncategorised All you need to know for the Budget is here


The Chancellor Rishi Sunak presented his third Budget on 27 October 2021. In his speech he set out the plans to “build back better” with ambitions to level up and reduce regional inequality.

Main Budget proposals

Tax measures include: a new temporary business rates relief in England for eligible retail, hospitalit

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Content MarketingUncategorised Get Your Business to ‘Think Outside the Blog’ in 2021

It’s been almost exactly four years since we declared that the blog is dead. What!? Okay, full disclosure: we meant the ‘company blog page’ was over! Finished! Finito! Kaput! We made the bold claim that any innovative company worth their salt was moving to a more media org

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Uncategorised Social Media Trends for 2020

We teamed up with Talkwalker on an in-depth e-book, packed to the brim with quotes from industry experts around social media trends that they're seeing take off for 2020. Hear from folks at CloudApp, HubSpot, Adidas, Hootsuite, Ahrefs, and more around which trends will pass us by, and which will stick around. You'll take away action points for your social media team to run with for 2020, and le

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Uncategorised Find Ranking Keywords, Uncover Opportunities, Check Rankings, & More: 5 Workflows for Easier Keyword Research

Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor's? What about those times when you're stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? There's plenty of keyword research workflow gold to be uncovered in Keyword Explorer. It's a tool th

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Uncategorised It’s Content and It’s Links – Are We Making SEO Too Complicated?

Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as we can remember. In fact, a Google employee straight up told us that content and links ar

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Uncategorised The Content Distribution Playbook

If you're one of the many marketers that shares your content on Facebook, Twitter, and Linked before calling it good and moving on. In a super actionable follow-up to his MozCon 2019 presentation, Ross Simmonds reveals how to go beyond the mediocre when it comes to your content distribution plan, reaching new audiences in just the right place at the right time.

Video Transcription

My n

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Uncategorised Building a Local Marketing Strategy for Franchises

A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes. Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular level. Google has stated that localization of search results is the greatest form o

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Uncategorised The Marketing Tactics People Love

We have always considered the most challenging part about digital marketing to be prioritizing. There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all know what happens when you try to do too much — you do it all poorly.) It’s critical to analyze the attitude

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Uncategorised Get the Bingeable & Shareable MozCon 2019 Video Bundle!

MozCon 2019 was an absolute blast. There were endless snacks. There were Roger hugs. There were networking opportunities and Birds of a Feather tables and search epiphanies galore. And there were a ton of folks in our community who watched it all unfold from the perspective of a Twitter hashtag — fun to follow along with, but not quite the same impact as seeing the talks unf

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