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Email Marketing 6 Email Marketing Threats Every Professional Should Know About

There are over 4.5 billion people using email marketing in the world. And nearly 80% of businesses use it as their primary customer acquisition and retention tool. With so many companies and professionals utilizing this channel, it’s no surprise that hackers have their eyes on it too. These scammers use unsolicited emails, malicious links, and other ways to breach your systems and steal yo

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Email Marketing What Not to do in Email Marketing

Email marketing is one of the best ways to speak directly to your audience. You can build a relationship with them and create loyal customers. It is also a great way to generate traffic to your website, increase leads, and execute large campaigns. With all of the benefits that your company can gain from email marketing, it’s no wonder that 64% of small businesses engage in e

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Email Marketing Video Email Marketing in 2022: How to Embed Video in Emails

Nowadays, video content has become an essential part of any marketing strategy. As audiences tend to willingly consume short clips and videos, it’s not surprising that 92% of marketers currently use video content to engage viewers and reach their target audience. The rapid growth in popularity of social media has led to a growing amount of video content online. Due to the pandemic, live str

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Email Marketing Best Email Marketing Practices to Generate Leads

Have you implemented email marketing in your digital strategy? If you answered no, now is the time to do so. There are many new and innovative ways to market to your target audience, however, email marketing remains one of the most reliable and effective ways to generate leads. With the right strategy in place, you will be able to convert prospects into payin

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Email Marketing How to Create High Conversion Emails

The epidemic had a huge impact on the way businesses interact with their customers. More and more companies stake on digital marketing, which results in a bunch of new trends and tendencies. For example, email marketing has never been more popu

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Email Marketing How to Create an Email Marketing Calendar in 2022

How many batch and blast marketing emails do you get in a day? More importantly, how often do you mark all of them as “read” without actually reading them? Naturally, you don’t want to be just another brand that clutters your customers’ inboxes. So how then can you cut through the noise and ultimately increase your open and click-through rates? There are two things that determine a s

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Email Marketing Using Segmentation to Optimize Email Campaigns

How many unread marketing emails live in your spam? According to the Data & Marketing Association (DMA), just 13% of people say over half the emails they receive are useful. Despite this (rather bleak) statistic, email marketing is still an effective channel to nurture leads and increase conversions, generating one of the  Read More

Email Marketing How Does Storytelling Work And Why It Should Be Used In E-Mailing

We tell each other stories all the time: at family dinners, at friendly parties, during office lunches, sharing photos on social media, shooting dozens of stories a day. And this information sits much more firmly in our heads than just the facts. Because when we read stories, our brain uses not only the language part of the brain, which converts words into meanings but also the

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Email Marketing Using Email for Affiliate Marketing Programs: Email Marketing Tips for Cost-per-Action Offers

From opt-in offers to premium-priced subscription products, these tips will help internet marketing specialists and newbies alike market anything CPA-related with email. Cost-per-action (CPA) offers are some of the most popular affiliate marketing programs available. Offering very favorable conversion rates, attractive payouts, and a range of advertising allowances, affiliate m

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Email Marketing How to Overcome Email Marketing Problems?

Email marketing is one of the marketers’ go-to solutions for promoting online businesses. But it is not as easy as it seems. Sometimes, many challenges come in the way of strategizing the best email marketing plan. So, let us get straight away and know the significant challenges businesses can face with email marketing and how to overcome these.

Top 5 Email Marketing Chal

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Email Marketing How to Drive More Action Using Email Marketing

59% of marketing emails influence purchase decisions. If that doesn’t highlight the power of email marketing – I don’t know what does! (more…)

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Email Marketing Is Email Marketing Still An Effective Strategy?

Many professionals point to the premeditated death of email marketing due to the growth of social media and their consequent investment by companies. However, those who share the opinion that email marketing is no longer effective, forget when this strategy does not work is because the content of the email does not meet the interests of the recipients. Although it is sometim

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