Why is search engine optimization (SEO) important? Many business owners ask this question before deciding to invest in SEO services. Despite being one of the most widely used digital marketing services, some people are hesitant to use SEO for their business. In reality, SEO is important because it benefits all businesses. Whether you are managing a small establishment or a larg

Building a startup? Awesome! There are 2 ways to do it: Cobble things together yourself, or hire a highly-specialized, startup marketing agency.

Why Hiring a Startup Marketing Agency Goes Hand-in-Hand with Startup Growth Success

The businesses of today cannot make it without establishing a robust online presence. After all, a significant chunk of the world population is online! To be precise, according to Statista, this amounts to approximately 4.72 billion users! In 2021 so far alone, Google has received over 360 billion search queries, as reported by Internet Live Stats. So, how do you make sure that

You want potential customers to find your content in search engine results so that they navigate to your website. To do this, you have two options. You can use a service like Google Ads to strategically place ads when customers search for specific keywords. Alternatively, you can use SEO to rank near the top of the organic search engine results listings. Understandably, many businesses are draw

What are your social signals telling about you? That really matters. Whether you are a small or large business, the power of social media is undeniable to boost your online presence and optimize brand value. Social media platforms allow businesses to interact with new or existing customers increasing customer engagement and loyalty. Any kind of interaction with the audience o

When people think of SEO, the first thought that pops into one’s mind is keyword optimization. While there is no doubt that the element is an integral part of SEO, it is not everything that matters. Another important factor is link building. In fact, according to Social Media Today, quality links are among the top-ranking factor of the Google algorithm. Yet, over 94 percent o

Both organic and paid marketing efforts can benefit your company, but as your needs evolve, so should your strategies. Every business can benefit from a mixed tactic, and some of the core elements of each are fundamental to successful marketing. For example, there are many organic search engine optimization strategies’ that are really just standard practice. These are fundame

If you want to rank higher and get more organic traffic to your website, free SERP checker tools are the great ones to help your rankings in the search engines. Let’s look at what a SERP is and why a SERP checker tool is vital for your business. SERP checker tools are essential to get an insight which websites are ranking at search engine results and Google rankings for the k

The goal of every small business is to gain a sizable customer base. With search engine optimisation (SEO), you can reach that goal by achieving better web visibility to attract potential customers. Fortunately, there are many types of SEO services in Singapore, and one of them is local SEO.

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Google and other search engines continue to use links as one of the top-ranking factors. Search Engines evaluates content quality based on links – and they discover new content through them. An interesting link profile is what Google looks for when determining whether a piece of content is worthwhile or not, since it is a sign of success. It is also mentioned in many sourc

Internal Links are hypertext links which lead to various domains within the domain that they exist on. Generally, internal links point to a different page within the same website. Internal links are helpful for building site architecture and spreading link equity. It is crucial to use internal links in SEO practice since Google uses internal links to discover new content on you

Google is continuously getting smarter and more powerful. As Google gets better at answering queries within the SERPs, this can make it harder for those of us who rely on Google’s organic search traffic. As things change, 2021 is the prime time to look into SEO techniques to drive more valuable traffic to your site. Whether you have an in-house marketing team or use an SEO