Google has confirmed that a March Core Algorithm update has rolled out on March 15, 2023. The rollout is expected to be completed in 2 weeks, meaning it should have been rolled out by March 28, 2023. Although there are no clear indications of the main intentions for this update, Search Engine Journal has outlined  Read More

About 70% of experiences online begin with a search engine. Consumers are looking for businesses, products and services via Google. With search engine optimization (SEO), you can ensure they find your business first. Running an SEO campaign requires planning to ensure success, though. Here are the SEO campaign elements you need to consider. Adding these elements to your next campaign wi

It is not always easy to create content and keep it high-quality. A content creator has to keep a constant eye on the latest developments. They do this for themselves but also in the interest of the customer. After all, you create content with the customer in mind. When you are aware of the latest content developments, you stand out. But first, what exactly does a content creator do, and what d

Outsourcing SEO services involves outsourcing search engine-related services. Such as off-page optimization (link building, social media, and guest posts) and on-page optimization (metadata, keywords, and blog) to third-party companies, agencies, or individuals. It’s an excellent way to boost your digital marketing strategy. SEO can be complex, challenging, and time-consumi

If you have an eCommerce business, you are concerned with making as many sales as possible. You want to be constantly increasing your reach on the internet, drawing in customers and enjoying selling your products. While the concept sounds easy, in reality, it can be difficult to execute. Many eCommerce business owners turn to paid ads. They believe that they are the best soluti

Nothing is more valuable than sending a quick response to a customer in trouble. Sending a quick reply has many advantages. A customer receiving an instant response gets satisfied by your service. If they have to make a decision regarding choosing a product or service, they can decide faster. If they are facing an issue and support is provided to them quickly, they will praise the company’s a

One common question in the search engine optimization (SEO) space is whether or not nofollow links help your rank higher in the search results. Given that backlinks are one of the key ranking factors, it stands to reason that nofollow links could potentially have an impact on a website’s SEO performance. However, it is important to note that nofollow links are not given much weight by Google

Do you have a WordPress website and want to ensure it’s optimized to drive traffic, perhaps load fast or just give users the best experience? WordPress is one of the most popular content management systems (CMS) used across the globe today. It’s most commonly used to develop websites and blogs.  Though WordPress i

Providing feedback to creative agencies can be a tricky process, but it is an essential part of any successful and mutually beneficial business relationship. The key is, to be honest, precise, and professional in order to ensure that the agency can provide the best creative output. Here are a few tips on how to navigate the delicate path as a client and provide constructive

If you’re like most businesses, you probably think that search engine optimization (SEO) is only about ensuring your website is properly formatted and optimized for search engines. But in reality, SEO is about much more than that – it’s about teaching search how to find your business and what you offer.  That means creating content that is relevant to your audience and u

Programmatic SEO is the more practical face of the search engine optimization world. You can create thousands of pages quickly to always take advantage of potential visitors looking for variations of what you have on your website.  SEO, the key to being visible on the internet, is highly time-consuming and in most cases, useful only in the long run. With the programmatic track

Search engines are incredibly competitive places. You want to do all you can to ensure your page ranks in the top ten results, for the keywords your customers are most likely to use. However, how do you encourage customers to choose your page as the answer to their search engine query? This is when an amazing meta description comes in. Many businesses don’t see meta descri