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SEO Want More Business? How to Cash in With Local SEO

You know it’s important to optimize your website for search engines. When you need an answer, you pick up your phone and Google it. Your customers are no different, and that’s why it’s necessary to optimize not only for SEO but for local SEO. According to Search Engine Land, Google made massive changes to its search rankings over the past five years to accommodate a mobile-first internet

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SEO The Types of Keywords That Will Boost Your SEO

Keywords are vital in creating comprehensive and effective search engine optimization (SEO) or site optimization plans. They help with web positioning, making your brand more visible and accessible to prospective customers and clients. But not all keywords are created equal in terms of structural similarity and search volume; two important factors considered in SEO strategies. The most popular

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Digital Marketing 8 Benefits of Cookies in Digital Marketing

Cookies have been around for a long time. You probably remember them from your last Internet browsing session: small text files that get stored on your device and help websites recognize you when you revisit them. Since the introduction of the first world wide web, cookies have been used to track user activity for various purposes such as personalization and analytics. There are numerous ways i

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Digital Marketing Digital Marketing and Today’s B2B Buyer: New Rules of Digital Marketing

B2B suppliers must embrace and sustain ongoing digital change if they want to stay competitive in the future. Why? Over 70% of B2B decision makers prefer remote or digital interactions, Over 70% of B2B buyers spend half their research time online, In 2022 the average buyer uses 10+ channels as they journey through the buy

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Content Marketing Principles of Accessibility in Content Marketing

No matter your industry, marketers need to understand the importance of accessibility. Accessible content marketing helps marginalized groups to feel seen and empowered by your brand. The last thing you want is for specific groups to feel left out or isolated from your brand simply because of your marketing efforts. However, not every marketing professional knows the ins and outs of accessibili

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Social Media Marketing How To Use Instagram for SEO Competitor Analysis

Your business competitors aren’t the only ones providing the same products or services that you do. For example, you have search engine optimization (SEO) competitors, who may not necessarily be players in your industry, but are players in the online landscape. SEO competitors are websites that rank high due to the search queries you’re also competing for. Read More

Digital Marketing Choosing a Niche for Your Digital Agency: Industries to Focus On in 2023

Choosing a niche is a critical step to take for digital agencies as there can’t be enduring growth rates without devotion to a specific industry. To ensure you’re taking firm steps forward you need to identify your marketing agency niche. In 2023, clients will be looking for specialized services to always be sure that they’re working with devoted professionals. But which

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SEO Why is SEO Important for E-commerce?

Have you recently started your own e-commerce website? You were probably drawn into this business move since you can operate your new venture from anywhere, as well as enjoy lower setup costs. Indeed, almost anybody has the freedom to start in e-commerce, and it can prove to be very profitable. Plus, the scaleability is fantastic, and the sky is the limit. However, if you are s

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SEO SEO Strategies for Small Businesses on a Limited Budget

Every business with an online presence, be it a large one or a small one, needs search engine optimization (SEO). While ranking your website as a small business, especially in niches where there is a lot of competition, can be expensive, you can still get the best out of it even when your budget is small. In fact, it’s possible to spend comparatively little, so little your profit isn’t slashed

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SEO How To Measure SEO ROI

Did you know that organic search accounts for 53 percent of website traffic? And in 2021, 61 percent of marketers considered search engine optimization (SEO) their top marketing strategy. If you’re an SEO consultant or business manager, SEO return on investment (ROI) is a common topic you’ve to address when allocating your marketing budgets and resources. If you want to keep driving traf

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Digital Marketing 3 Tips to Help You Manage Your Small Business Finances Effectively

Running a small business can be a daunting task. Between managing employees, providing goods and services, and marketing, it can feel like there are too many plates to spin. One of the most important, and often overlooked, aspects of running a small business is managing your finances. With proper financial management, you can ensure your business is running as efficiently as po

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SEO How To Increase Brand Loyalty Through Better SEO Strategies

Brand loyalty, simply put, is a customer’s willingness to continue to patronize a brand instead of turning to its competitors. Paying attention to brand loyalty is important because when it comes to sales and conversions, customers only buy from brands they can trust. Ever wondered how to keep your customers loyal to your brand? In this article, I will explore practical methods to increase br

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