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As goals are set and growth plans are discussed, many agencies and digital tools get to the point where it is decided one method of grooming future clients might be through newsletters. Surely there are good reasons for it as there are several great examples of excellent digital marketing newsletters to subscribe to. However, what is the strategy? Why do some of these newsRead More
When people think of SEO, the first thought that pops into one’s mind is keyword optimization. While there is no doubt that the element is an integral part of SEO, it is not everything that matters. Another important factor is link building. In fact, according to Social Media Today, quality links are among the top-ranking factor of the Google algorithm. Yet, over 94 percent oRead More
The Internet opens up a world of opportunities for forward-thinking businesses. Online marketing is the way of the future – and the first step to establishing a foothold online is to have a good website. Nowadays, there is no shortage of ways to get yourself a website. A business could bring a whole IT team on board to take care of the task. On the opposite end of the spectruRead More
88% of B2B marketers use content marketing to promote their brands If you run a business and have a website, you’re probably part of those 88%. And if you’re not, you’ll probably join the gang pretty soon because you cannot stand out onRead More
Instagram is now a key element for many businesses’ marketing strategy, which is why knowing how to grow your Instagram using Pinterest has such a high importance. Many brands’ social presence is reliant on being able to get more followers on Instagram to drive profitable traffic to landing pages, grow conversions, and create an engaged, loyal audience. Getting more InstagrRead More
Both organic and paid marketing efforts can benefit your company, but as your needs evolve, so should your strategies. Every business can benefit from a mixed tactic, and some of the core elements of each are fundamental to successful marketing. For example, there are many organic search engine optimization strategies’ that are really just standard practice. These are fundameRead More
Website composition patterns are continually evolving. Simultaneously, there are some mainstream styles that just will not disappear – like the pervasive moderation and vivid level delineations that we’ve been seeing for quite a while.
The kind of content you publish on your website can make or break its performance in global search engines such as Google and Bing. Based on recent data, 92% of marketers have reported content as a valuable business asset, with 56% planning to spend more on content iRead More
Following recent controversies in 2020, Google has announced plans to create a privacy-focused web, which is equally non-invasive of user history and supports the work of advertisers and publishers. Most recently, Google pledged to render third-party cookiesRead More
If you want to rank higher and get more organic traffic to your website, free SERP checker tools are the great ones to help your rankings in the search engines. Let’s look at what a SERP is and why a SERP checker tool is vital for your business. SERP checker tools are essential to get an insight which websites are ranking at search engine results and Google rankings for the kRead More
B2B is a paradoxical sector: while it fosters ingenious innovations, in certain respects it is also stuck in its old ways. Despite its spectacular economic growth, B2B e-commerce comes off as dated in terms of online presence compared to B2C. The accelerated shifts in marketing trends and altered customer expectations have made 2021 a turning point. What changes can we expect?
The goal of every small business is to gain a sizable customer base. With search engine optimisation (SEO), you can reach that goal by achieving better web visibility to attract potential customers. Fortunately, there are many types of SEO services in Singapore, and one of them is local SEO.