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Digital Marketing Why Are Fake Reviews Thriving, and What Is Their Impact?

The eCommerce market grew exponentially during the Covid era, as people stayed home and spent liberally. Yet there remains a pervasive sense of distrust when it comes to online transactions, meaning eCommerce businesses are having to rely less on customer reviews for social proof. Fake reviews lead to misjudged buying decisions. In turn, leveraging your online reviews can actually negatively imp

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Digital Marketing Best Marketing Strategy for Crypto Projects in 2024

Web3 is the concept of the third generation of the Internet, the so-called “World Wide Web”, which will work based on the blockchain, will be decentralized, and the economy will be built based on tokens. But how the marketing will work on Web3? Today we will focus our attention on crypto marketing and its strategies.

What is

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SEO Balancing between paid and organic search for brand success

Breaking down six ways to find the balance between organic marketing and PPC advertising when building a business When trying to grow a business, the importance of SEO cannot be understated. If people are unable to find a business, especially as ecommerce continues to grow into an unstoppable force, then attracting customers is an impossible endeavour. In a bid to fast-track brand awareness,

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SEO Why You Should Use SEO Audit Services Before Updating Your Website

Do you feel like your website needs a refresh? Changing your website’s style, the message you portray, and how to make orders can greatly improve the customer experience. This shakeup can be exactly what you need if your traffic has been low and sales have been stale recently. You may also have a poor ranking on Google and your business is suffering as a result. But, there is something else y

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SEO How do you hire an SEO manager?

If you’re looking to improve your website’s search engine ranking, you may be wondering how to go about hiring an SEO manager. It can be a daunting task, but with the right information, it can be more straightforward than you think. In this article, we will discuss some of the things you should consider when hiring an SEO manager. We’ll also provide some tips on how to make sure your team

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SEO How Chat GPT is changing SEO

When Chat GPT launched in November last year, it changed the internet. Today, we speak to some startups and experts to understand how ChatGPT is changing SEO The launch of ChatGPT in November 2022 has been a real game changer for digital marketers across the world. SEO professionals are still trying to navigate the potential benefits and power of this technology. The ability to type in searc

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SEO Fundamentals of Healthcare SEO: 9 Tips to Organic Growth

Welcome to the world of healthcare SEO, where we uncover the essential strategies to achieve organic growth for your healthcare organization. As a healthcare professional trying to build your brand’s online presence, it’s important for you to understand the power of search engine optimization in enhancing your visibility, attracting patients, and ultimately thriving in the digital w

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Digital Marketing Importance of Photography in Digital Marketing

Did you know that 90% of information transmitted to the brain is visual? According to research done by 3M Corporation, an American multinational conglomerate specialising in healthcare, consumer goods and worker safety, “The brain processes visual information 60,000 times faster than text.” It means 40% of people respond better to an image than a thousand words. This astounding n

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SEO Dominating the Digital Landscape: SEO Strategies for eCommerce Websites

In the vast and competitive world of eCommerce, having an online presence is not enough. The thrill of setting up an eCommerce business can quickly be overshadowed by the struggle to gain visibility among countless competitors. To truly succeed, you need to dominate the digital landscape and ensure that your eCommerce website stands out among the rest. One of the most effective ways to ac

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SEO How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing?

When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to do the work of legions of copywriters, designers, and other content creators. Large corporations with equally large customer bases and competitively driven content needs are looking to sophisticated AI systems to

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Digital Marketing How to Become a Successful Leader of a Hybrid Team

As the world of remote work evolves, so does the concept of teamwork. Welcome to the exciting realm of hybrid teams, where the blend of remote and in-office talent comes together to create magic. If you’re leading a digital marketing agency with a hybrid team, this article is your roadmap to success. In this guide, we’ll explore the dynamics of hybrid teams and uncover th

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SEO Keyword Research Itself Won’t Improve SEO – Google Expert

Search engine optimization (SEO) pros, here’s a good tip for you: Keyword research alone won’t help you rank better. This is Google Search Advocate John Mueller’s advice in a tweet addressed to him. The tweet asked: “Hi @JohnMu Does keyword research help SEO?” In a curt response, Mueller said, “No.” However, he further elaborated that “Research alone d

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