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Many people recognize Pinterest as a cool photography database, but it’s much more than that. If you are a business owner, you should start to think about Pinterest marketing in your growth and social media strategy. It’s still less popular than Facebook and Instagram, so you can reach more users without paying a penny. Pinterest is a visual search engine in which you can aRead More
Google is continuously getting smarter and more powerful. As Google gets better at answering queries within the SERPs, this can make it harder for those of us who rely on Google’s organic search traffic. As things change, 2021 is the prime time to look into SEO techniques to drive more valuable traffic to your site. Whether you have an in-house marketing team or use an SEORead More
Customer reviews shape the ways people think about you and your products, how much they trust you, and if you’ll be their eCommerce shop of choice. Lacking reviews, on the other hand, can quickly send potential shoppers to other websites and bust your marketing budget. So, if you want to sell more, you need to generate reviews for your eCommerce site. We’ve put togetherRead More
Local search engine optimization (SEO) is important when it comes to your digital marketing strategy. Whether you have one location or multiple you want to drive more brand awareness and increase revenue. Studies have shown that 46% of all searches on Google are local. Is your brand being found? Local SEO is especially important for brick-and-mortar stores or for businessesRead More
Referral marketing may seem simple. It is the process of letting your website visitors, subscribers, and customers to refer their family and friends to your business. You can easily create your referral program with referral marketing software. Most platforms have compatible referral software that works with it. Whether you’re running your site on Shopify or WordPress, thereRead More
The COVID-19 pandemic compromised the safety of our employees and customers; the lack of funding meant that a few organisations had to close up shop for good, and changes in consumer behaviour meant that pivoting your business became costly and risky for some. So, 2020 was enough to send any business owner running for the hills; and, unfortunately, every issue company owners faced last year is notRead More
It’s been almost exactly four years since we declared that the blog is dead. What!? Okay, full disclosure: we meant the ‘company blog page’ was over! Finished! Finito! Kaput! We made the bold claim that any innovative company worth their salt was moving to a more media orgRead More