Email marketing still heavily dominates most companies’ digital marketing strategy and with good reason. 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. Here we listed the top email marketing mistakes to avoid for being successful. As email marketing has become an integral part of everyday business, having a solid game plan when

Email marketers have a variety of tasks on their platter. From building email lists to crafting and scheduling newsletters to measuring the results, there never seems to be enough time in the day for the ambitious email marketing specialist. But as they say, it’s smart-work that wins over hard work when it comes to achieving the desired outcomes. Let’s look at some must-

Email remains the standard for digital communication, as useful for one-on-one conversations with colleagues as it is for sending messages to clients around the world. For marketers, it remains a great way to connect with your audience. But as long as email remains such a popular method of communication, some challenges will also remain. Business users deal with more emails