A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. In fact, if we exclude YouTube as part of Google, Amazon is technically the second largest search engine in the world. As real estate on G

There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.

Video Transcription

Earlier this week, we hosted a webinar all about featured snippets covering essential background info, brand-new research we've done, the results of all the tests we've performed, and key takeaways. Things didn't quite go as planned, though. We had technical difficulties that interfered with our ability to broadcast live, and lots of folks were left with questions after the recording that we were

Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn't have to be — and you don't have to miss out on the competitive edge it can give you when it comes to SEO task automation. Put on your technical SEO cap and get ready to take notes, because Britney Muller is walking us through Machine Learning 101

Image search results used to give you the option to “view image” without having to navigate to the site the image was hosted on. When it started in 2013, sites saw a 63% decline in organic traffic from image results. Why? Because there was no need to click through when the image could be viewed in full from within the search results.

And then everything changed

Search for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That’s because, while content and user experience are under the realm of our control, links are

We wrote about the markup results and how the top twenty Google results pages implement them, then went even further and obtained HTML usage insights on them.

What does this have to do with SEO?

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Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here.

There is a lot of information about the SEO tips you should follow to improve your rankings and being found by search engines. You need content that appeals to these engines and your audience, which can be a challenging task to balance. However, even if you are doing many things right, you may not rank highly on search engines. This is all down to mistakes you could be making alongside the posi

There are many different aspects that impact on your SEO and links have a big role to play. Google and the other search engines have long considered the importance of links, and this means that you need to be aware of what Google is looking for with respect to links.

Authority of the source

Hopefully you have already read the first part of our free SEO tools for your business content, but if you haven’t, feel free to do so now. It’s ok, we’ll wait for you to come back. Right, are we good to go with even more ways to improve your search engine optimisation activities without spending any money? Let’s get stuck in.

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