Hopefully you have already read the first part of our free SEO tools for your business content, but if you haven’t, feel free to do so now. It’s ok, we’ll wait for you to come back. Right, are we good to go with even more ways to improve your search engine optimisation activities without spending any money? Let’s get stuck in.
We all make mistakes. Some people may say that they are flawless or perfect, but these people are either liars or very boring, so don’t look to be perfect in everything you do. However, when you make mistakes, it is important that you rectify these mistakes or take steps to minimise the damage or issues that arise from these mistakes.
Mistakes on your website cause problems for you, your users and search engines. If a user doesn’t have an enjoyable user experience or a search engine cannot track or review your site successfully, your business can be harmed, but this is why Screaming Frog is a fantastic tool.
With the free version, you can carry out a site audit, of up to 500 URL links. This will ensure that you don’t have broken links or duplicate pages on your site. Google doesn’t take too kindly to broken links or duplicate pages, so if you have these on your site, you need to remove them as quickly as possible.
Screaming Frog also helps you to optimise your site for the search engines, which can only be of benefit to you. The name may not suggest a highly professional option but given that it ensures you provide a reliable and dependable website, the frog can scream as loud as he or she likes!
Answer the Public
One thing that all businesses need to know is what people want. If you can tap into what people are looking for, and then give them this product, service or solution, you will do okay in business. Answer The Public collects information from Google and provides you with long tail keywords in a manner that will help you to use this information in an effective manner.
This tool organises keywords for you based on questions, comparisons and other aspects. Whatever you do, if you create content that answers questions, you’ll do well, and this is one of the easiest tools you can find for learning what questions people have.
While SEO specialists have been suggesting that backlinks are going to become less important than they used to be, they are still deemed influential in modern day SEO. Backlinks act as a signal of relevant or useful content and while a high volume of backlinks can be of benefit, the quality of the backlink source, as opposed to the quantity of links, is often the key factor in helping to rank a site.
Another very good reason to check backlinks is to find out where your competitors are getting linked from, as this may provide you with locations where you can have your content linked.
Google Search Console
For most people and businesses, SEO means ranking well on Google, so it makes sense that there will be a tool provided by Google that is worth checking out. The Google Search Console provides you with information on how Google views your site, it allow you to analyse how people are landing on your site and it can help you to find problems that Google doesn’t like on your site.
All these tools are worth considering, and after all, they save you time and won’t cost you money. If you need to improve your SEO game, be smart and use these free options. We are also on hand to provide assistance in being more SEO friendly so if you need a helping hand, get in touch.