What’s new with Google and Bing?
Our friends at Google and Bing have not been sitting idly by, so we had lots of news to share. Here, we will give you a few highlights of what we discussed.
Scroll to text
Google has been testing it on AMP for quite a while, and now it’s probably here to stay: scroll to text. So, what is it? When someone does a search on Google and clicks on a featured snippet result, Google will send this user to the specific piece of text on the page and highlight it. Seemingly, without the context of the introduction above or content surrounding this answer. And although this focus on getting a quick answer is understandable from a user’s view, it seems quite contradictory to Google’s view that long-form content provides more quality and a better user experience.
So, what does this mean for us? It might mean some changes to your design, for example considering a sticky header to keep your brand in the picture wherever someone is on your page. But mostly, it means that structuring your content becomes even more important to make sure that each part of your text can stand alone. To make it easy, you’ll have to treat every piece of text on your page as its own landing page.
Licensing program for news publishers
With an increase of zero-click searches (where questions are being answered at the top of the SERPs), it’s becoming more difficult for certain businesses to get people to click through to their site. And this makes it more difficult to make money and create new content. That’s why Google has launched an early pilot for news publishers. A licensing program in which they’ll pay publishers for high-quality content, to make sure they’ll be able to keep their business running and provide people with complex and deeper stories on different issues and interests. Now, this is still a pilot for specific countries and specific publications, so we’re curious to see where it goes.
Free product listings in the SERP
Google has a product tab in their search, but they seem to be shifting more and more to showing products directly in the search results. And the latest announcement in this is that if you have schema.org and structured data for the products on your site, your products become eligible to being shown directly in the search results. Without paying Google. And this is pretty cool because it’s a step in opening up the web further for everyone. Anyone who uses schema.org and implements their structured data the right way can compete, even with the bigger players.
Bing Site Scan tool
Bing has launched the Site Scan tool, a potential competitor to existing tools where you can crawl your site to find technical SEO issues. It’s not as extensive as other tools you might be familiar with, but it gives you reports on things that are broken and can impact your rankings. So it’s definitely worth having a look at.
There’s lots and lots of more fun news we discussed in the webinar, such as a page experience update, the latest on structured data for recipes, a new fact check label, and more. To get access to this and other videos to stay on top of the latest news in SEO and WordPress.
What’s new in WordPress?
Web Stories (beta)
The upcoming release of WordPress 5.5 comes with a few noteworthy features which we discussed in the webinar. But in this blog post, we want to highlight one of them: Web Stories. Now, this is still in the beta stage, but this editor shows us a promising next step in the way we create and present content. To put it in understandable words: Web Stories makes it possible to present your content in a visual, engaging and swipeable way on your site (think Instagram or other visual social platforms).
XML sitemaps in core
Another feature worth mentioning is that WordPress will be adding XML sitemaps in its core. This is pretty cool because it’s a feature that was still missing from WordPress.
That’s why we recently acquired the Duplicate Post plugin from its original developer Enrico Battocchi, who has also joined our team as a senior developer on the plugin. This plugin lets you duplicate any post or page in WordPress, and all its settings, with just one click. You can read more about this plugin, and what it can help you with, in our announcement post.