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SEO
7 SEO Myths and the Truths Behind Them
Search engine optimization (SEO) is one of the best digital marketing methods you can use to grow your website traffic and sales. But SEO is harder to execute than most strategies. It’s a time-consuming and ongoing task, with countless myths and misinformation surrounding it. Buying into these misconceptions and building your strategies around them can lead to wasted efforts. So, let’s l
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SEO
Are Guest Posts Bad for SEO When They Are Short?
Guest posting is a great way to establish your authority online, as well as boost your Google rankings. It is something that every website is recommended to do if they want to enjoy a lot of traffic and conversions. But, do you know the best ways to guest post? Something that a lot of people are concerned about is the word count. In particular, whether guest posts should be sh
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SEO
Top 6 White Hat SEO Techniques To Drive More Traffic In 2022
Whether you’re making a website for fun or you’re doing it for your company, finding out that search engines don’t recognize your website can be frustrating. If a search engine won’t display your website on their results pages, there’s a huge chance that you won’t have any visitors to your site. This is especially true today, since the days when people simply type the website
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SEO
What Is Pogo-Sticking in SEO and How Do You Fix It?
If you’re familiar with search engine optimization (SEO), you’ve most likely come across the word pogo-sticking. While it’s easy to confuse pogo-sticking with bounce rate, the fact is, there is a difference between the two SEO metrics. So, what exactly is pogo-sticking, and how do you fix it for better organic page rankings? In this article, I’ll cover everything you need to know abo
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SEO
Google To Replace First Input Delay With a New Core Web Vitals Metric
Could we soon be saying goodbye to First Input Delay (FID), Google’s Core Web Vitals metric that measures a web page’s interactivity? It’s looking highly likely. Google is working on a brand-new Core Web Vitals metric – one that could (and probably will) make FID obsolete. Search Engine Journal’s (SEJ) R
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SEO
10 Steps To Scaling Your Agency and Why You Should Do It
1. Why did you set up an agency?
The purpose of an agency is to deliver quality content to brands and companies who don’t have the resources. A client’s success equals the agency’s success and we work together to ensure everyone is getting what they need to accomplish the task at hand. Being mindful of whether your agency is a hobby or side hustle, scaling an agency creates in Read More
SEOWeb Design
What Is a Favicon, Why Is It Important, and How Do I Add One?
Definition
A favicon is a small 16×16 pixel icon that serves as branding for your website. Its main purpose is to help visitors locate your page easier when they have multiple tabs open. Due to their tiny size, favicons work best as simple images or one-to-three characters of text. Favicons are not to be confused with logos but are sometimes the same. Due to its small size and resolutio Read More
SEO
Gearing Up for the Google Page Experience Desktop Rollout in Feb
The time has come: Google’s Page Experience update is weeks away from arriving on desktop. The update will have all the current ranking signals of the mobile version, minus the mobile-friendliness metric. We briefly touched on the subject in November, when Google dropped the announcement three months ahead of the rollout. And it appears we’re getting the same message we did back then.
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Content MarketingSEO
Content Refresh: Why It’s Important for SEO
Here’s an interesting comparison for you: Outdated content is like a hit song that everybody forgot about three weeks after the label release. Yes, even great content can lose visitors within months after publication if it becomes irrelevant, or if another, better piece pops up and gets Google’s attention. Why does that happen? Simple: “Keeping it fresh” is the mantra of Google for
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SEOSocial Media Marketing
Facebook Is Scaling Back on Its Audience Targeting Options
Advertisers, take note: Facebook – er, Meta – will officially update its targeting options on Jan. 19. This comes after several months of mounting pressure and promises to scale back advertiser targeting, as many major companies are already doing. Well, the broader trend of granting more respect to users and their data has finally reached Meta, one of the biggest offenders of all. In Meta
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SEO
How to Build a Killer Content Marketing Team
In this day and age, content marketing should be a strategic function in any business. From attracting traffic to company websites and generating more quality leads to improving brand reputation, content marketing does it all and more. With an increase in the adoption of visuals, personalization and synergy in campaigns, content marketing continues to change how prospects and customers receive
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SEO
How Good Web Design Can Improve SEO Performance
There are over 1.5 billion websites across the internet, and even the most active web user has hardly heard of any of them. Most of them are simply too difficult to find. Luckily, with the right web design, you can help increase your website’s visibility for a long time to come. Let’s talk about how proper web design w
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