The COVID-19 pandemic brought eCommerce to the top but now a new recession tightens monetary policy and weakens global economic growth. With FAANG cutting their overhead expenses and staff, smaller businesses also follow the lead and even (in the worst-case scenario) forever close their doors.  There is no denying that digital brands have been already affected and would furthe

If you’ve ever felt that keeping the project team on track is like herding cats, then it may be time to start implementing a project management plan.  Just as you wouldn’t set out on an important journey without a clear idea of your destination and which road you’re going to take, a good project management plan sets out the direction you’re heading in, and how to know

The COVID-19 pandemic brought eCommerce to the top but now a new recession tightens monetary policy and weakens global economic growth. With FAANG cutting their overhead expenses and staff, smaller businesses also follow the lead and even (in the worst-case scenario) forever close their doors.  There is no denying that digital brands have been already affected and would furthe

Programmatic SEO is the more practical face of the search engine optimization world. You can create thousands of pages quickly to always take advantage of potential visitors looking for variations of what you have on your website.  SEO, the key to being visible on the internet, is highly time-consuming and in most cases, useful only in the long run. With the programmatic track

Search engines are incredibly competitive places. You want to do all you can to ensure your page ranks in the top ten results, for the keywords your customers are most likely to use. However, how do you encourage customers to choose your page as the answer to their search engine query? This is when an amazing meta description comes in. Many businesses don’t see meta descri

You know it’s important to optimize your website for search engines. When you need an answer, you pick up your phone and Google it. Your customers are no different, and that’s why it’s necessary to optimize not only for SEO but for local SEO. According to Search Engine Land, Google made massive changes to its search rankings over the past five years to accommodate a mobile-first internet

Keywords are vital in creating comprehensive and effective search engine optimization (SEO) or site optimization plans. They help with web positioning, making your brand more visible and accessible to prospective customers and clients. But not all keywords are created equal in terms of structural similarity and search volume; two important factors considered in SEO strategies. The most popular

Cookies have been around for a long time. You probably remember them from your last Internet browsing session: small text files that get stored on your device and help websites recognize you when you revisit them. Since the introduction of the first world wide web, cookies have been used to track user activity for various purposes such as personalization and analytics. There are numerous ways i

B2B suppliers must embrace and sustain ongoing digital change if they want to stay competitive in the future. Why? Over 70% of B2B decision makers prefer remote or digital interactions, Over 70% of B2B buyers spend half their research time online, In 2022 the average buyer uses 10+ channels as they journey through the buy