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Startup Marketing How Agency Culture Can Grow Your Business Tenfold

What if you could grow your business tenfold in just a few short years? What aspects of your company might be most important to focus on? When you think about growth, your natural tendency might be to turn to revenue. However, many different aspects of your business change when you grow. According to the latest data from the United States Small Business Administration profile r

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Social Media Marketing Advertising on Facebook vs Instagram: Why Advertise on Facebook and Instagram?

Facebook and Instagram are two of the world’s biggest social media platforms, with 3.7 billion users across both platforms. Millions of marketers are now using the platforms to reach new audiences and achieve their business objectives. Both channels provide a great opportunity to use a variety of ad formats, ad objectives, and targeting options to reach your target audience a

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Email Marketing How Does Storytelling Work And Why It Should Be Used In E-Mailing

We tell each other stories all the time: at family dinners, at friendly parties, during office lunches, sharing photos on social media, shooting dozens of stories a day. And this information sits much more firmly in our heads than just the facts. Because when we read stories, our brain uses not only the language part of the brain, which converts words into meanings but also the

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SEO Are Guest Posts Bad for SEO When They Are Short?

Guest posting is a great way to establish your authority online, as well as boost your Google rankings. It is something that every website is recommended to do if they want to enjoy a lot of traffic and conversions. But, do you know the best ways to guest post? Something that a lot of people are concerned about is the word count. In particular, whether guest posts should be sh

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SEO Top 6 White Hat SEO Techniques To Drive More Traffic In 2022

Whether you’re making a website for fun or you’re doing it for your company, finding out that search engines don’t recognize your website can be frustrating. If a search engine won’t display your website on their results pages, there’s a huge chance that you won’t have any visitors to your site. This is especially true today, since the days when people simply type the website

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SEO What Is Pogo-Sticking in SEO and How Do You Fix It?

If you’re familiar with search engine optimization (SEO), you’ve most likely come across the word pogo-sticking. While it’s easy to confuse pogo-sticking with bounce rate, the fact is, there is a difference between the two SEO metrics. So, what exactly is pogo-sticking, and how do you fix it for better organic page rankings? In this article, I’ll cover everything you need to know abo

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SEO Google To Replace First Input Delay With a New Core Web Vitals Metric

Could we soon be saying goodbye to First Input Delay (FID), Google’s Core Web Vitals metric that measures a web page’s interactivity? It’s looking highly likely. Google is working on a brand-new Core Web Vitals metric – one that could (and probably will) make FID obsolete. Search Engine Journal’s (SEJ) R

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SEO 10 Steps To Scaling Your Agency and Why You Should Do It

1. Why did you set up an agency?

The purpose of an agency is to deliver quality content to brands and companies who don’t have the resources. A client’s success equals the agency’s success and we work together to ensure everyone is getting what they need to accomplish the task at hand. Being mindful of whether your agency is a hobby or side hustle, scaling an agency creates in

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SEOWeb Design What Is a Favicon, Why Is It Important, and How Do I Add One?

Definition

A favicon is a small 16×16 pixel icon that serves as branding for your website. Its main purpose is to help visitors locate your page easier when they have multiple tabs open. Due to their tiny size, favicons work best as simple images or one-to-three characters of text. Favicons are not to be confused with logos but are sometimes the same. Due to its small size and resolutio

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