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SEO Google Page Experience Update Has Arrived on Desktop

It’s happening: Google has begun rolling out the desktop version of the Google Page Experience update. The rollout will stretch over the next couple of weeks and should be completed by the end of March. As we reported earlier, the desktop version of Google Page Experie

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Digital Marketing Web-To-App Banners: How to Convert Website Visitors into Engaged App Users

As an agency looking to increase sales for the client, the first places to look are often making sure the website is optimised or reviewing the PPC channels. But here’s some food for thought for you: While mobile websites account for an impressive 50% of global web traffic, research tells us that a mammoth 90% of the time we spend on our smartphones is spent on mobile apps, with 200 of these min

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Digital Marketing The Benefits of Outsourcing Your Company’s Digital Marketing

As active users of social media platforms rise exponentially, digital marketing has become a vital part of growth for every business. However, it’s tough to attain success with digital marketing. The marketing professionals have to reach out to the target audience with the available resources. But, when also trying hard to manage your business; you can tend to lose focus.

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Social Media Marketing Organic Social Media vs Paid: Key Differences

It’s easy to think that paid social media and organic social media are the same. However, while they can work together to provide great benefits for your business, they should be treated as two separate channels that can help you to meet different business goals. To make sure you get the most out of the social media marketing strategy you use, it’s important to understand t

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Content Marketing How to Create the Best eLearning Content In 2022?

Affordable prices. No commute. Learning at comfort. The advantages of eLearning are enough to outweigh any form of traditional education. In fact, at any place where training is required, and not just in educational institutes, eLearning has established itself as a mainstream way of learning.  So, if you are thinking about developing an eLearning course of your own, the mas

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SEO 5 Common Mistakes That Affect Your SEO Rankings

SEO is the process of optimizing a website to earn higher rankings in search engine results pages (SERPs). While many techniques can be used to improve SEO, there are also several common mistakes that can negatively affect your rankings. This article will discuss five of the most common mistakes people make with their SEO efforts.

1. Failing to Optimize Your Content


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Email Marketing How to Create an Email Marketing Calendar in 2022

How many batch and blast marketing emails do you get in a day? More importantly, how often do you mark all of them as “read” without actually reading them? Naturally, you don’t want to be just another brand that clutters your customers’ inboxes. So how then can you cut through the noise and ultimately increase your open and click-through rates? There are two things that determine a s

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SEO 7 Ways to Increase Ecommerce Website Traffic

The e-commerce industry went through a dramatic increase over the last two years. According to Statista, the global e-commerce sales of 3.35 trillion USD from 2019 grew up to 4.93 trillion USD in 2021 and are expected to reach 5.54 trillion USD by the end of this year. This increase in global e-commerce sales is possible due to a change in customer behavior. Since more and more

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Content Marketing How to Write a Guest Post That Is Original

Chances are, you already know how important guest posts are. They are a fantastic way to attract attention to your brand and move up on search engine results pages. But, this is only going to be true if you are able to write original guest posts. The truth is, there is a lot of content out there on the internet that is rewritten or simply repeats the same information. What you

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