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With a smartphone in every hand and the strength of social media giants ever-present in our lives, consumers have more ways than ever of interacting with brands online. While many traditional marketing channels such as television, radio, and print are still strong, crafting an integrated online marketing strategy is crucial today to be present in the hearts and minds of consumeRead More
As the digital world keeps changing over the years, trends come and go, with businesses constantly trying to keep up. That’s why understanding content marketing at its core is crucial for your overall digital marketing strategy. Hence, here are the five key insights to improve your content marketing in 2022.
Intrusive interstitials – annoying to site visitors at best and detrimental to your search rankings at worst. When Google rolled out the page experience update last year, it made sure marketers understood the importance of providing a seamless, undisrupted browsing experience for visitors and the metrics contributing to this experience. One of the criteria is tRead More
Most people consider email marketing to be dead. But did you know about 72% of people prefer emails to promote content? Surprisingly, the role of email marketing in the eCommerce industry has grown to mountain peaks. The email open rate has spiked to 21%, especially in this sector. Of these, 2.56% of people are landing on the website, and part of them are making purchases. Cool. Right? If yoRead More
The internet reaches across the entire planet and this means you can buy products from other countries, communicate with people and businesses overseas and even work in a completely different country to the one in which you are employed. Sometimes, a business may not need or want to target consumers so far away. It may be that the local area and surrounding towns are far more important. ConsideRead More
Have you implemented email marketing in your digital strategy? If you answered no, now is the time to do so. There are many new and innovative ways to market to your target audience, however, email marketing remains one of the most reliable and effective ways to generate leads. With the right strategy in place, you will be able to convert prospects into payinRead More
Building a strong backlink profile is still relevant this year and will remain a priority for most marketers in the future. The process is quite complicated because every year, it becomes more and more difficult to please search engines to help promote your website. In this regard, specialists have to make a lot of effort, constantly monitor the rules and trends that are being formed in this areaRead More
Search engine optimization is on the agenda of all businesses, and AI for SEO is groundbreaking. Good keyword research might have been enough to get your content ranked high in the past. But SEO is much more sophisticated nowadays, and you need every help you can get to adapt to it. On the other hand, AI is integrating into all industries: 37% of businesses and organizatRead More