Nowadays, video content has become an essential part of any marketing strategy. As audiences tend to willingly consume short clips and videos, it’s not surprising that 92% of marketers currently use video content to engage viewers and reach their target audience. The rapid growth in popularity of social media has led to a growing amount of video content online. Due to the pandemic, live str

The world’s technological advancement changes how companies promote their products and services to their customers. Instead of running TV commercials to entice potential customers to make purchases, many businesses prefer interacting, connecting, and promoting to their potential customers through digital marketing campaigns. Since 63% of the global population are online, it o

Increasing technological capabilities by brands and changes in shopping habits post-pandemic have changed consumer expectations of brands. Today, customers demand bespoke service and stellar, memorable experiences. Consequently, brands need to transform the way they connect with their customers. Thankfully, there are now more ways than ever for your clients to boost customer engagement – from

Regardless of business size, organizations can always benefit from having a well-developed marketing strategy. This element enables them to produce promotional campaigns from offline tactics, such as radio, television, brochures, magazines, and newspapers. They do this traditional tactic to gain the attention of their ideal audience and encourage them to go to their stores. While most of these