Are you wondering whether your business would benefit from a consistent SEO strategy? The answer is probably yes. Often, it does not matter what industry you are in; search engine optimization improves your visibility online. This is something you always want to attract new customers. But, there is no doubt that there are some businesses that are going to benefit more from S

Many eCommerce retailers view PPC and SEO marketing as two separate strategies and may only invest in one channel at a time. However, both strategies need to be combined for a business to reach its full potential in digital marketing. Search engine optimization (SEO) is a practice for your site to organically rank higher on a search engine results page (SERP) for enhanced visib

As a business owner, you know that public relations are essential. But that’s easier said than done, right? After all, how exactly do you run a successful Public relations (PR) campaign for your startup?   If you’re just starting, this guide to startup PR strategies has all the information you need to get started and essential tips to increase your chances of gaining medi

Although building customer relationships through branding and awareness is vital, the bottom line for most businesses is to make sales and generate revenue. And while some companies focus on building long-term relationships with their customers, others focus on driving immediate sales through direct response campaigns. Direct Response Campaigns are about getting a customer to t

Cybersecurity is a complicated yet essential system – one that needs clearly defined rules, limits, regulations, and guidelines. A strict framework is essential for cybersecurity practices to function and fulfil their objectives of making cyberspace safe for users, organizations, businesses, etc. These regulations make cyberspace resilient, dependable, and cohesive through co

Search engine optimization, also known as SEO in Singapore, is not new, yet it remains a mystery to some people, especially for businesses that have recently expanded their operations online. Aside from learning that SEO is part of digital marketing that makes a website and its content more visible, there are many factors to learn to understand SEO better. Beginners can grasp the SEO basics

These days, growing brand loyalty and a strong bottom line are both signs your website or app’s user experience (UX) is working. But how is this achieved? As the name suggests, the user’s experience – i.e. putting humans at the center – is the focus. Designing enjoyable, effortless digital experiences is the new “customer is always right” of our digital age.

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Is your website starting to slip down the ranks on Google? This can be a concerning sight and you might be panicking about what you should do next. Well, perhaps you have been complacent when it comes to SEO. Alternatively, you might have to accept that your current SEO strategy is not good enough to maintain and improve your rankings on Google. Either way, know that there a

Delivering digital success for leading global brands is what we do at 2XL. We are experts in sites that move the needle forward for our clients. But what’s our magic trick? What makes us more effective than our peers? Simple. For us, websites are a long-term project. Yes our delightful online experiences bring brands top of mind, and our bespoke landing pages drive inbo

Even though SEO existed before COVID-19 impacted everyone’s lives, many businesses, particularly brick-and-mortar stores, are unfamiliar with this word. Some only encountered the term SEO when they decided to move their operation online so their businesses could thrive and survive the ongoing pandemic. Given that COVID-19 upends businesses, especially during the circuit br

Imagine that a customer wants to renovate their whole garden. They want to enjoy al fresco dining in the summer and still have an attractive green space during the winter. But, they are not able to do this project themselves. Who do they have to hire? Of course, this is a job for a landscaper. But, the big question is; where does a customer go to find a landscaping business?