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SEO SEO Outreach vs Digital PR: Which One Is Best?

One of the best ways to give your business a boost in search engine rankings is to get other websites to link to you. This shows search engines like Google that your website is trusted and reliable, and will provide visitors with the information they need. When you work with a digital marketing agency, they may suggest a few different tactics to get those all-important backl

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E-commerce Thrive, Not Just Survive: Preparing Your E-Commerce Business for Web3

Everywhere we look these days, more and more businesses are leaning toward Web3 to revolutionize their customers’ experiences. But how exactly will Web3 affect our e-commerce experience — both as owners and consumers? Keep reading to learn how your online shopping experience is about to get a huge upgrade and how you can harness the power of the metaverse to engage with

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Web Design Accessibility and Why It Is Vital in Your Website Design

Accessibility in web design is becoming an increasingly important topic and affects every organisation with a digital presence. But what is it? Why is it important? And how can you make sure your website is accessible?

What is Web Accessibility?

Web accessibility is a set of standards every website must adhere to that ensures equal access and opportunity

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Email Marketing 10 Brilliant Email Subject Lines to Boost Your Open Rates

Most people involved in email marketing know the importance of a brilliant email subject line. Seeing that you only get a few seconds to nail your email’s first impression, the subject line obsession is more than justified. That is why crafting poor email subject lines is one of the biggest email marketing mistakes, regardless of how established your brand might already be.

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Digital Marketing Is Your Analytics Ready for Upcoming Browser Changes?

With the introduction of Chrome’s new user-agent string structure, web analytics solutions need to be prepared for future updates.  Google is changing its user-agent string to provide a better browsing experience for users. The change will affect all browsers on Android devices. The User-agent string is sent with every HTTP request to the server. This string can be used t

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Digital Marketing How to Use AI-Generated Video Clips in Product Videos

There’s no question about the value of using video content on your website and social pages. Video dominates the internet, representing about 80% of online content.

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