You can’t underestimate the power of Twitter as a platform for your business when it comes to marketing. Not only does it help you connect directly with your customers, but it also empowers you to forge long-lasting relationships with your audience while consistently promoting your brand and building awareness around it. Today I’m delving into 5 effective ways of optimising

Running an eCommerce business comes with an array of challenges — dealing with recessions, handling order fulfillment, adopting new technologies, providing timely customer service, and managing inventory are just some of them. To allocate more resources for tackling all of the above, eCommerce companies often outsource a key ingredient of their success — marketing. This allows them to exec

Providing feedback to creative agencies can be a tricky process, but it is an essential part of any successful and mutually beneficial business relationship. The key is, to be honest, precise, and professional in order to ensure that the agency can provide the best creative output. Here are a few tips on how to navigate the delicate path as a client and provide constructive

If you’re like most businesses, you probably think that search engine optimization (SEO) is only about ensuring your website is properly formatted and optimized for search engines. But in reality, SEO is about much more than that – it’s about teaching search how to find your business and what you offer.  That means creating content that is relevant to your audience and u

Do you want to create your own website? This is a must for any business in the modern world. But, while you know that it is a necessity, you might not be sure how to get started. Well, you should begin with a website builder. You are going to come across different names when it comes to website builders. But, one you should definitely not ignore is WordPress. It has often been

The COVID-19 pandemic brought eCommerce to the top but now a new recession tightens monetary policy and weakens global economic growth. With FAANG cutting their overhead expenses and staff, smaller businesses also follow the lead and even (in the worst-case scenario) forever close their doors.  There is no denying that digital brands have been already affected and would furthe

If you’ve ever felt that keeping the project team on track is like herding cats, then it may be time to start implementing a project management plan.  Just as you wouldn’t set out on an important journey without a clear idea of your destination and which road you’re going to take, a good project management plan sets out the direction you’re heading in, and how to know

The COVID-19 pandemic brought eCommerce to the top but now a new recession tightens monetary policy and weakens global economic growth. With FAANG cutting their overhead expenses and staff, smaller businesses also follow the lead and even (in the worst-case scenario) forever close their doors.  There is no denying that digital brands have been already affected and would furthe

Programmatic SEO is the more practical face of the search engine optimization world. You can create thousands of pages quickly to always take advantage of potential visitors looking for variations of what you have on your website.  SEO, the key to being visible on the internet, is highly time-consuming and in most cases, useful only in the long run. With the programmatic track