Content marketing is critical to driving traffic to your website, guiding customers through the sales funnel, boosting sales, and establishing you as an authority in your field. However, without an effective content strategy, you could invest more funds into your campaign while getting minimal returns. If you are not getting the expected ROI from your marketing campaign, here are five ways to get more from your content without investing more money.
1. Create content tailored to your target audience
One of the most effective ways to make your marketing campaign more impactful and relevant is by creating content that targets your ideal audience. Start by defining your target customers while paying attention to their age, gender, occupation, household income, marital status, hobbies, living situation, and personality traits.
Next, conduct extensive research to identify their pain points, needs, and interests, then create quality content addressing the target customers’ credibility. This helps you attract more clients, get them to share your content, and even purchase your products and services. Collaborate with CopyPress today to create high-quality content uniquely suited to your customer’s style, interests, and needs to maximize your return on investment.
2. Publish evergreen content
While creating high-quality trending content will attract significant traffic to your website, the content often goes out of date quickly. This makes your post unappealing to the target audience and search engines like Bing and Google, minimizing your return on investment. For this reason, you should focus on creating high-quality content that is not linked to a specific season, fad, trend, or new cycle. Evergreen content contains accurate information that remains relevant, useful, and true over the years, enabling you to continue driving traffic to your website and generating more leads for an extended period.
3. Repurpose content
Make the most out of each content piece you create by repurposing it. Instead of investing more time and money to create another blog post, consider finding strategies to use the already published articles in multiple ways. Here are different ways to repurpose evergreen content:
- Compile various blog posts into an eBook
- Create podcasts and videos based on published blogs or articles
- Create blogs based on video content
- Create infographics based on the data on your blog posts
4. Update and optimize your content regularly
Be sure to optimize and update old blog posts with new information to keep your content relevant and fresh. Updating and optimizing content can also improve SEO because search engines categorize optimized posts as new content. This enables you to rank on SERPS, increasing your site’s traffic and enhancing your content marketing ROI. The following are ways to update old content:
- Eliminate outdated statistics and data
- Include call-to-action buttons in your content
- Optimize your content with relevant keywords
- Update broken links
- Incorporate quality metadata
5. Promote your content
Producing high-quality content is not enough. You further need to help your target audience find it by creating a robust content promotion strategy. Consider sending emails to your subscribers with links to your content, linking posts to social media accounts, and offering rewards to customers who read and share your content. This drives more brand awareness and enables you to achieve your content marketing goals.