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Digital Marketing Post-Pandemic Challenges: How Does Marketing React to Constantly Changing Demands?

In the post-pandemic time, a lot of enterprises are still struggling to find the right path from the Corona crisis to getting back on track. Managers are facing challenges to adapt to the changing demands of both businesses and consumers. It’s up to them to succeed in this “New Normality“ and find a way for their companies to be competitive. The “Next normal” has c

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Digital Marketing 4 Digital Marketing Strategies to Better Connect with Leads

So, you want more leads. Maybe your campaigns are falling flat, or maybe the leads you are getting are of a low quality. It might not surprise you to know that, as digital marketers, we’ve been in the same situation. Luckily, Soup Agency has picked up some tips to help you generate more qualified le

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Digital Marketing 5 Essential Skills for Becoming a Better Marketer

The marketing role is constantly evolving to keep up with the changes caused by technological advancements. The qualities you needed in a marketer a few years ago differ from the skills required today. It is crucial to keep up with the changes and master the necessary channels to ensure lasting success. Recent studies have shown that most marketing departments struggle to keep up with the dema

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Digital Marketing 5 Activities to Have In Your Mix When Running B2B Tech Marketing

Marketing is an ever-changing industry, with new trends and best practices constantly evolving. In order to execute marketing at the highest level, you have to build relationships with customer

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Digital Marketing 7 Ways Digital Marketing Can Help E-Commerce Business Grow

The world’s technological advancement changes how companies promote their products and services to their customers. Instead of running TV commercials to entice potential customers to make purchases, many businesses prefer interacting, connecting, and promoting to their potential customers through digital marketing campaigns. Since 63% of the global population are online, it o

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Digital Marketing How to Boost Customer Engagement in Digital Marketing

Increasing technological capabilities by brands and changes in shopping habits post-pandemic have changed consumer expectations of brands. Today, customers demand bespoke service and stellar, memorable experiences. Consequently, brands need to transform the way they connect with their customers. Thankfully, there are now more ways than ever for your clients to boost customer engagement – from

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Digital Marketing 5 Ways to Modernize Your Traditional Marketing Strategy

Regardless of business size, organizations can always benefit from having a well-developed marketing strategy. This element enables them to produce promotional campaigns from offline tactics, such as radio, television, brochures, magazines, and newspapers. They do this traditional tactic to gain the attention of their ideal audience and encourage them to go to their stores. While most of these

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Digital Marketing How Can Google My Business Help in Digital Marketing?

Google My Business is a free platform that allows businesses to create and manage their online presence across Google. It’s an essential tool for digital marketing, as it helps you connect with customers and make your business easier to find. A listing on Google My Business can help your business reach more customers online, with accurate information about your hours, locatio

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Digital Marketing How To Run an Effective Digital Marketing Campaign

The benefits of running an effective digital marketing campaign are unmatched, from building brand awareness and authority to driving more sales to your business. Investing in a marketing campaign will prove to be an excellent move. Different aspects come into play when planning an effective digital marketing campaign. Paying attention to these aspects and working to get them right is the best

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Digital Marketing The Top 5 Freelance Instructional Designer Skills

An instructional designer is someone who crafts eLearning to help organizations train employees and improve business performance. This profession is becoming increasingly popular and transcends industries. Being an ID, you don’t necessarily need to be employed by a particular company, college, or training center, or double as a training specialist.

Freelance ID: How It Differs from a Full-

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Digital Marketing Digital Marketing vs. Social Media Marketing: What is the Difference?

For many people, social media and digital marketing appear to be the same thing. Some believe that because they’re advertising on social media channels, they’re also engaged in digital marketing, but this isn’t the case. Digital marketing is an umbrella term that refers to all kinds of marketing strategies that a business can execute digitally. Social media marketing is

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Digital Marketing Digital Trends Shaking up The Marketing Scene in 2022

In a year that’s shaping up to be just as eventful as the last two (oh, calamity!), it’s no surprise that the digital marketing landscape is changing just as rapidly as ever. With the tech giants constantly improving their offerings and switching up their strategies, there are many changes afoot in the world of digital. Today,  Read More