There are many misconceptions when it comes to blogging. Some people think that it’s a dead form of marketing or that it can’t help your business grow, while others give up after one or two posts fail to go viral. The fact is, blogging is still a very common type of content marketing, second only to video content. Many brands you know and love use blogging in their everyday

Relying on predictions and ‘gut feeling’ to take business decisions is now a thing of the past. With AI in place, businesses are moving towards more of a data-driven approach. This is where big data in digital marketing comes into the picture.  Undoubtedly, we agree with the fact that “Data is king”. However, the bigger challenge is to analyze this much amount of data

You hear everywhere about hacks and revolutionary techniques to succeed on the web. If the basics of digital marketing have never changed, reaching the right audience is more and more complex and the channels are multiplying. Companies are faced with a real need to prioritize their marketing efforts. Especially if only one person is working on it, you don’t want them to sprea

In 2021, Facebook rebranded to ‘Meta’ and announced that the metaverse would be its new focus moving forward, with Mark Zuckerberg stating his intention to build a metaverse that would become ‘the next internet’. As marketers, we of course began to speculate about what digital marketing would look like in a new virtual world. Although the concept of the metaverse may

With a smartphone in every hand and the strength of social media giants ever-present in our lives, consumers have more ways than ever of interacting with brands online. While many traditional marketing channels such as television, radio, and print are still strong, crafting an integrated online marketing strategy is crucial today to be present in the hearts and minds of consume

Most people consider email marketing to be dead. But did you know about 72% of people prefer emails to promote content? Surprisingly, the role of email marketing in the eCommerce industry has grown to mountain peaks. The email open rate has spiked to 21%, especially in this sector. Of these, 2.56% of people are landing on the website, and part of them are making purchases. Cool. Right? If yo

When set up by an experienced Google Shopping Agency, a Google Shopping campaign is a great way to convert more sales through paid advertising.  Indeed, there’s no denying that a proper Google Shopping campaign can take time to master, but after an expert, Google Ads specialist gets

Whether it be the introduction of new user-led privacy policies like GDPR or the upcoming phasing out of third-party cookies, it is now harder than ever to track consumers’ activity and harness their data across a varied range of touchpoints on a number of unique devices. However, Google has now entered the race with the likes of Facebook and Amazon, for example, and launched

Digital, omnichannel customer engagement platforms are all but essential for modern, forward-thinking brands. Now is the time to invest to help your clients stay ahead of their competitors. The way brands approach customer engagement has changed. With the rise of the “everything customer” who demands bespoke service with amazing, memorable experiences, your clients need

Whether you are looking to increase traffic to your website, improve your brand’s online presence, or grow inquiries about your products or services, Google Ads is a powerful tool that can accomplish all these goals plus more. Google ads are an effective method of driving relevant, qualified traffic to your website, exactly when people are searching for the specific types o

Slide-based courses can be great for delivering knowledge company wide. What matters, though, is if you can keep your employees engaged with these training materials. Otherwise, learners won’t be able to retain new knowledge, and training won’t work. To avoid ‘death by PowerPoint’ and provide employees with a meaningful learning experience, you can follow these 6 straightforward tips.

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In a brick-and-mortar store, you may walk in and have the staff offer you items they think you would like. That’s personalisation, a technique that helps you get more sales for your business. What’s interesting is that online, everyone can have a personal experience as they shop with