As an agency looking to increase sales for the client, the first places to look are often making sure the website is optimised or reviewing the PPC channels. But here’s some food for thought for you: While mobile websites account for an impressive 50% of global web traffic, research tells us that a mammoth 90% of the time we spend on our smartphones is spent on mobile apps, with 200 of these min

As active users of social media platforms rise exponentially, digital marketing has become a vital part of growth for every business. However, it’s tough to attain success with digital marketing. The marketing professionals have to reach out to the target audience with the available resources. But, when also trying hard to manage your business; you can tend to lose focus.

App store optimisation agencies help you get more search traffic and target installs from app stores. They solve many problems in the mobile application market as the number of mobile apps is increasing day by day.  With this increase, a competitive environment arises between the app owners. They can gain an advantage with processes similar to optimizing websites for mobile ap

For the past two years, digital transformation has become a hot topic. Many companies have successfully transformed themselves thanks to the digital marketing grant, while others are still struggling to figure out the world of online business and digital marketing. Since digital marketing has been expanding, it is only natural that there are many things to consider. Apart from

We all know what app failure means. Perhaps the most telling statistic regarding app success points to its rarity. A recent study shows that 0.5% of consumer apps and 13% of business apps are successful. So does this mean starting an app for your business is a futile exercise? Not really. Apps are

Local SEO is having a moment, with more and more small businesses claiming their local listings, keeping their information up to date and fighting for a coveted Local Pack position on search engine results pages (SERPs). Search engines like Google have proven that the best way to attract physical visitors to a brick-and-mortar business is by targeting potential customers online. And all this has b

How did your Black Friday and Cyber Monday sales perform? Wondering if it’s really worth it to advertise on social media to help boost sales? Sales are expected to increase again this Holiday season, and the holiday shopping rush is something you don’t want to miss out on. The National Retail Federation (NRF) just posted their 2021 holiday forecast that says m

Reputation management can be an important part of internet marketing for some businesses, though surprisingly not for all. If you’re the kind of brand that relies on a good public opinion, you want to take steps to minimize the negative reviews that show up relating to your company. This is easy on your own website, and is doable on Facebook, Yelp, and whatever other white page sites you use. Go

For mobile apps, messaging is the most essential marketing tool at your disposal. Messaging is your direct contact point with your app users. Push notifications have always been the most effective way to be noticed by your app users and encourage them to open the app and complete your desired conversion. Using push notifications allows you to target users when they aren’t actively using you

Google is the world’s most popular search engine in today’s world, and securing that top place on results page 1 is not only tough competition but also worth a lot of money. For a PPC Agency in London, ensuring that their client’s campaigns are at the top of Google’s result page is the ultimate goal. Read More