Search engine optimization (SEO) works best when professionals develop a suitable strategy. To do so, they require relevant data about the website they optimize, an understanding of how it ranks, whether it has any technical issues or not and so on. A website SEO audit offers specialists in this field the answers they need to create a strategy that works.  Read More

Do you know that fooling Google is becoming harder with every passing day? With ever-changing algorithms, websites often struggle in developing and maintaining a ranking on search engine results page (SERPs). Search engine optimization (SEO) teams are recklessly working to improve their results. Yet, they miss out on crucial areas that improve return on investment (ROI). You must stop if you st

When it comes to your business, brand, or products, how popular do you want to be? Obviously, the answer to that is most likely very. In fact, you might already be highly popular on the internet with a great flow of traffic coming to your website. But have you ever reviewed your traffic sources properly? Many people sometimes depend on their traffic coming fro

Your old blog posts are important assets because SEO is a long-term effort. On top of that, blogging still works. In fact, 84% of organizations have an ongoing content marketing strategy, and they generate 67% more leads per month than those who don’t.

How To Use Old Blog Posts To Improve Your SERP Rankings?

SEO myths keep evolving, leaving marketers wondering if it’s worth investing in organic growth. It also doesn’t help that novice marketers find it difficult to gauge the effectiveness of an SEO strategy on their search engine ranking. While there is no denying the effectiveness of organic SEO, the fact remains that Google keeps changing the way it ranks websites in SERPs. But no matter t

Customers’ preferences today are more dynamic than ever. Don’t you think? Well in a way, it is bound to happen given the ample choices that they are surrounded with. However, keeping up with their ever-changing choices could be a bit of a challenge for businesses which is where big data and SEO come into the picture. Read More

Thanks to technology, businesses all around the world can take advantage of accessing billions of people online rather than just their local crowd. But even if you were to just reach a local crowd, search engine optimization (SEO) has made it much easier for someone in your neighborhood to find your business. But what is SEO? And what can it really do for your business? SEO makes it easy for y

Everyone wants their product and website to show up on Google when a potential customer searches for something. This is why search engine optimization (SEO) copywriting is a highly important digital marketing tool used by businesses in a variety of industries. SEO has proven to be a great way to get noticed as you will be creating content found by the right people at the right time. However, yo

The success of your e-commerce business highly depends on having an e-commerce website and implementing effective search engine optimization (SEO) strategies. With the proper approach, you can expect more of your potential customers to come across your e-commerce website on search engine results pages (SERPs), browse through your web pages, and consider buying products from you

Optimization is a powerful force. It means that something can be made better, that the current state is not the final one, and that there is always room for improvement. Take your website for example. Do you believe it can be optimized? Most people will agree that it most certainly can be. It’s the how, the why, and the when that are the critical questions to answer when i

Intrusive interstitials – annoying to site visitors at best and detrimental to your search rankings at worst. When Google rolled out the page experience update last year, it made sure marketers understood the importance of providing a seamless, undisrupted browsing experience for visitors and the metrics contributing to this experience. One of the criteria is t

The internet reaches across the entire planet and this means you can buy products from other countries, communicate with people and businesses overseas and even work in a completely different country to the one in which you are employed. Sometimes, a business may not need or want to target consumers so far away. It may be that the local area and surrounding towns are far more important. Conside