Google and other search engines continue to use links as one of the top-ranking factors. Search Engines evaluates content quality based on links – and they discover new content through them.
An interesting link profile is what Google looks for when determining whether a piece of content is worthwhile or not, since it is a sign of success.
It is also mentioned in many sources that link building can also be one single factor behind the rankings of factors. With the regular modifications made in the algorithms of the search engines, this thing may not be the ultimate reality.
To learn what is the truth and what is the ultimate reality, let us dive deep into the basics of building links and how it helps in SEO.
What Is Link Building?
Link building refers to the process of building links from other websites to your own. A hyperlink (usually called a link) allows users to navigate between pages on the internet.
Search engines crawl the web through links, including the links between individual pages on your website, as well as links between entire websites.
Although there are many ways to build links, the difficulty varies, most SEOs tend to agree that link building is an extremely difficult task.
For this reason, many SEOs spend most of their time trying to do it right. That is why, when you master the art of building high-quality links, it can really set you apart from both your competitors and your fellow SEOs.
How Does Link Building Help SEO?
Link building is important because it determines how Google ranks web pages. Google states:
In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.
Let us say that we own a website promoting wind turbines. We are competing with another manufacturer of wind turbines. Google will look at link popularity when determining our page’s rank.
With the links we build and the website that links to us helps Google to determine the following things.
1. How authoritative and trustable the website is?
2. How big the website is and how often people talk about it?
3. Does the website have any relevant awards?
4. Where can we rank the website in the search results?
Think it simple= a link is just a <a> tag in terms of website design. Any website that allows us to create a link and is relevant to our sources is a good source of backlink to you.
How to Know if It Is a Good Backlink?
We cannot normally tell if a backlink is good or not. But if a website that is ranking for a keyword that you want to rank for has a backlink than chances are it is a good backlink to you as well. In terms of link building, it is called stealing competitors backlinks.
Link Building Strategies
There are several ways you can build a backlink to your website. Among many ways here are the top strategies that we have personally used to build links from relevant sources.
Creating compelling, unique content is one of the best sources of getting a backlink. It can be a guest post or an in-depth article that people can talk about (link to) in their piece of content. Obviously, you need to spread the word, also, if your content is worthy of creating value than you can also email people asking them to link to you.
Writing reviews and testimonials for other businesses is also a great source of creating backlinks. Also, if you have connections with industry-related associations or have won any awards recently you can kindly ask the body to mention you/ your business on the relevant webpage.
Making your business authoritative on the internet involves creating a lot of social media channels, profiles, and even local directories for local businesses. A lot of these websites also act as a good backlink if it is relevant and is not made just for the sake of just having a backlink.
Benefits of Link Building
Among the many benefits, making the website credible in terms of a search engine is the most important benefit. Besides the performance in the search engine, backlinks can also be a good source of traffic to your website.
It can help you establish as the voice of the industry. A backlink can help you with improved relationships in the industry and more sales. Moreover, it will also increase your website’s authority and help you grow as a brand.