You don’t have to look far to find statistics and predictions on the future impact of artificial intelligence (AI). But while self-driving cars and augmented reality headsets have excited consumers, enterprise headlines have focused more on the risk that it poses to workers. Analyst giant Forrester have claimed that 16% of jobs in the U.S. will be lost to artificial intellig

In the already fast-paced field of digital marketing, social media marketing is often the most turbulent. Social media changes happen quickly, making it easy to fall behind when managing multiple social networks for your brand. With social users growing to 4.7 billion (with 227 mi

When you run a small business, marketing it to people in your area can be challenging. You may not have the budget to run ads in the local paper or the resources to call prospective customers. If this is the case, implementing a local SEO strategy can bring you new leads, sales, and most importantly, revenue. Looking for a local SEO strategy to grow your business? Bubblegum Search specializ

So, you want more leads. Maybe your campaigns are falling flat, or maybe the leads you are getting are of a low quality. It might not surprise you to know that, as digital marketers, we’ve been in the same situation. Luckily, Soup Agency has picked up some tips to help you generate more qualified le

Many businesses get spammed with endless amounts of guest post emails per day with the sales pitch that guest posts will boost their SEO rankings and boom their business. In this post, Red Search takes a deep dive into what you need to know about guest posts and how they help you rank on Google. But first, let’s

In the constantly evolving world of social media, it can be difficult to keep up with the latest changes and trends, especially on a powerhouse platform such as Instagram.  When it first launched it was nothing more than a simple picture-taking platform, yet over time this application transformed into so much more. In

The marketing role is constantly evolving to keep up with the changes caused by technological advancements. The qualities you needed in a marketer a few years ago differ from the skills required today. It is crucial to keep up with the changes and master the necessary channels to ensure lasting success. Recent studies have shown that most marketing departments struggle to keep up with the dema

A clogged inbox, endless follow-up calls, and messy spreadsheets are signs of a broken website feedback process. It’s time to change your workflow, both for you and your clients.

What does a traditional process look like for website feedback?

Content marketing is critical to driving traffic to your website, guiding customers through the sales funnel, boosting sales, and establishing you as an authority in your field. However, without an effective content strategy, you could invest more funds into your campaign while getting minimal returns. If you are not getting the expected ROI from your marketing campaign, here are five ways to get

The use of social media has skyrocketed, and it is essential for furthering your social media marketing initiatives in the healthcare industry. In this highly competitive field, a strong healthcare social media marketing strategy must be implemented in order to stand out from the crowd and reach patients and consumers. Naturally, with the developing technology, the research and

A recent statistical survey confirms the fact that developers are still inclined toward using the PHP web programming language to build their websites. The source also affirms that 78.9% of all existing websites are bu