Commercial photography is the use of images to help advertise your business for the use in sales, marketing, packaging and income-generating materials. One of the most important aspects of establishing an attractive brand is to clearly convey who you are and what your business is. Commercial photography is a very broad term and there are many different categories that can help to promote your work

2020 was a good year to learn about the importance of having a digital presence. Businesses that operated brick-and-mortar stores found themselves in a tight spot. Social distancing and stay-at-home orders made it impossible for people to visit such locations. Customers had no choice but to turn to the digital space for purchases. Many businesses had to shift to the online space to reach custom

Website design and content marketing work together hand in hand. If one is strong and the other is weak, your message will not engage your audience and therefore will not bring in new business. Here is a guide to get your web design and content cohesive and the trends that your brand needs to work on for success in 2021.

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First impressions are incredibly important and for most businesses product and commercial photography should be the deciding factor when trying to convince consumers to buy from your brand, especially now that online sales are growing in popularity, up 20% from this time last year. The power of professional product photography on your website is exceptional, it shows that you have taken that

Many people recognize Pinterest as a cool photography database, but it’s much more than that. If you are a business owner, you should start to think about Pinterest marketing in your growth and social media strategy. It’s still less popular than Facebook and Instagram, so you can reach more users without paying a penny. Pinterest is a visual search engine in which you can a

Google is continuously getting smarter and more powerful. As Google gets better at answering queries within the SERPs, this can make it harder for those of us who rely on Google’s organic search traffic. As things change, 2021 is the prime time to look into SEO techniques to drive more valuable traffic to your site. Whether you have an in-house marketing team or use an SEO

Customer reviews shape the ways people think about you and your products, how much they trust you, and if you’ll be their eCommerce shop of choice. Lacking reviews, on the other hand, can quickly send potential shoppers to other websites and bust your marketing budget. So, if you want to sell more, you need to generate reviews for your eCommerce site. We’ve put together

Local search engine optimization (SEO) is important when it comes to your digital marketing strategy. Whether you have one location or multiple you want to drive more brand awareness and increase revenue. Studies have shown that 46% of all searches on Google are local. Is your brand being found? Local SEO is especially important for brick-and-mortar stores or for businesses

Referral marketing may seem simple. It is the process of letting your website visitors, subscribers, and customers to refer their family and friends to your business. You can easily create your referral program with referral marketing software. Most platforms have compatible referral software that works with it. Whether you’re running your site on Shopify or WordPress, there

The COVID-19 pandemic compromised the safety of our employees and customers; the lack of funding meant that a few organisations had to close up shop for good, and changes in consumer behaviour meant that pivoting your business became costly and risky for some. So, 2020 was enough to send any business owner running for the hills; and, unfortunately, every issue company owners faced last year is not

It’s been almost exactly four years since we declared that the blog is dead. What!? Okay, full disclosure: we meant the ‘company blog page’ was over! Finished! Finito! Kaput! We made the bold claim that any innovative company worth their salt was moving to a more media org

Search engines remain an essential traffic source for websites through the coveted click-through rates (CTRs). With the extent of competition both at company and agency levels that provide SEO services, a click-through is one of the hardest things to come by nowadays. It is especially difficult this 2021 that agencies are bombarded with too many elements on the results page.