A startup without effective market research is like a ship traveling offshore without a compass. Therefore, it can lose its direction after a while and can disappear in the middle of nowhere. Market research for a startup enables the business owners to guess what is required to grow their business. Doing market research for a startup provides an opportunity to analyze their pos

As time goes on, the value of Digital PR is starting to (finally) be recognised as more than just a link building tactic. In the past, the majority of Digital PR reporting has been focused around the number of links and their average Domain Authority, but hasn’t the quality of links always outweighed the quantity? Why, as marketing professionals, have we allowed this to go on

Amazon is one of the world’s biggest and fastest online retailers. In a single day, Amazon ships up to 1.6 million packages. Many brands sell their products on the Amazon website, making it among the largest eCommerce retailers.  Millions of sellers are on Amazon, and the ultimate goal for any buyer is to purchase a product. A potential customer may not know who to buy from

Over the past year, we’ve seen many trends develop within the Facebook ad ecosystem. As we near the end of 2020, here are some brand favorites we expect to see more of in the upcoming year.

1. Stop Motion

As we come to the end of what has been a very different year for us all, it’s time to think about the PPC best practices from the last few months and what we can expect for the future to further improve the performance of your paid search campaigns. Not only is this a good time to revisit dependable PPC best practices, but also implement new ones into your PPC strategies for

Ecommerce sales are expected to hike up to $476 billion by 2024. Then again, the figure could be higher as the 2020 eCommerce explosion has seen the sales rise to $374 billion. With such growth, eCommerce stores must work harder to stand out from the crowd, which calls for unique and effective eCommerce marketing strategies. Think about it. In a single minute, savvy customer

This article will explain how to use Facebook automatic rules and what they mean. This tool has been around for a long time, but not many UA managers use it. We described the features of these rules for industry colleagues and provided examples of parameters that AdQuantum successfully used.

What are “automated rule

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Social media marketing has a tremendous impact on internet marketing in today’s business world. When we consider how much social media is used by customers from different segments, social media marketing is a great chance to promote your business to stand out in a competitive market. There might be a great advantage in publishing interesting content on your social media pr

Search engine optimisation (SEO) professional analyses, reviews, and introduces website improvements to optimise search engines. This means optimising traffic to a website or blog by rising the search engine page rating. Simply, someone who works in the field of search engine optimisation is called, SEO professional. It is a profession that requires you to have knowledge o

Search engine optimization (SEO) is in for a shake-up in 2021. Google’s mobile-first indexing update, scheduled for March 2021, will remove all desktop-only sites – and images or assets in a desktop-only site – from Google’s index entirely. Thanks to the ubiquity of smartphones and tablets, Google will only use the mobile version of the content for indexing and ranking.

Some believe that email marketing is long gone due to the later advancements in technology that have prevailed in the business world. However, email marketing, being a rooted method of online marketing, has already proven its cost-efficiency. Given that people are using email extensively, email marketing is still one of the easiest and cheapest ways to promote a business. Wi