Despite the difference between search engine optimization (SEO) and search engine marketing (SEM), many people are still confused in distinguishing one from the other. In reality, SEO and SEM are vastly different, even though they present similar goals. SEO focuses on organic traffic, while SEM is all about improving web visibility on search engines. Yes, their goals are very s

Vlogging or video blogging promotes awareness of people to the products and services your business offers. While there are different ways to use vlogs for the benefit of your business, these six tips are well chosen. They all aim at making your business competitive and sustainable.

1. Develop videos that are engaging, and professional.

Website design isn’t something you hop on without planning any strategy in advance. Did you know the site you browse easily would have gone through a lot of thought process? Be it for your in-house web project or about targeting the customers, sketching an outline gives you a road-map to go ahead. Even, every website developer should practice this strategy before starting a p

Email marketing still heavily dominates most companies’ digital marketing strategy and with good reason. 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. Here we listed the top email marketing mistakes to avoid for being successful. As email marketing has become an integral part of everyday business, having a solid game plan when

Is your high-quality video content on your website driving traffic but not conversions? If your answer is yes, you’re not alone – this is a problem many marketers and business owners face. Traffic acquisition isn’t profitable unless you can convert these new site visitors into paying customers. With the pandemic forcing the majority of companies to move their businesse

YouTube is about clips of cats doing funny things and kids playing video games while they talk about it. At least that’s what we adults might think the Google-owned video platform is all about. But the younger generation – the Gen Zs and the Gen Alphas – think different. We interviewed a group of children and teenagers aged between 10 and 18, from Berlin to São Paul, and

1. Challenge Us and Ask Good Questions To us, a perfect client doesn’t necessarily correlate with an “easy” client. Our best relationships and partnerships are often built on challenging the status quo and challenging each other for the greater good of the business. Perfect client doesn’t mean “stamping yes” on every agency recommendation or the clients that don’t

What are the steps you have taken to ensure that your website is search engine friendly? Whether you have taken some action or not there are always improvements that can be made. Websites need to be monitored and updated regularly if you want to ensure the best possible search rankings. The higher the ranking the more traffic your website will see and the more leads that you

Email marketers have a variety of tasks on their platter. From building email lists to crafting and scheduling newsletters to measuring the results, there never seems to be enough time in the day for the ambitious email marketing specialist. But as they say, it’s smart-work that wins over hard work when it comes to achieving the desired outcomes. Let’s look at some must-