How to Optimize Your Brand’s Content for SEO and Grow Your Business

What are the steps you have taken to ensure that your website is search engine friendly?

Whether you have taken some action or not there are always improvements that can be made. Websites need to be monitored and updated regularly if you want to ensure the best possible search rankings.

The higher the ranking the more traffic your website will see and the more leads that you can turn into clients. This is why the push for page 1 rankings is at the top of everyone’s mind.

Here is a guide to help you understand and find the tools to help you optimize your ranking. More importantly, by mastering these tools you will learn what it takes to create a user-friendly and search engine friendly website.

Tools That Can Help

Having the right tools can help you master your SEO. Once you really begin to analyze and study the SEO algorithms, it is easy to notice several without tools. However, even the best digital advertising agencies will run an analysis using a tool to confirm that nothing was overlooked.

There are several plugins that will help you improve your chances of ranking higher. While these tools do not guarantee success, they can give you ideas of what changes to make and suggestions so as not to be flying blind in the world of SEO.

Keep in mind that you do not need tons of tools to get higher search rankings. Start with one tool that will help guide you.

Keyword Research and SEMRush

The first step before you can optimize your website is to do your keyword research. You will want to consider broad-match keywords and keywords that by their specificity indicate an intent to buy in the near future.

Think about it this way, if you are looking for a TV, you may start by typing TV into a Google search, then after reading you decide you want a 70” inch TV, you type that in, then 4k, then maybe brand. When a consumer gets to the point where the buying criteria is set, the rest of the search activity is around price and delivery. They are searching with the intent to buy.

This is how a brand should think about keywords, start broad, and focus into the keywords with the highest likelihood to become customers. These high intent low volume keywords are a type of high-value long-tail keyword. Broad-based keywords to long-tail keywords. All brands want to perform well in search of a combination of keywords.

A tool that is a great help for SEO is SEMRush. This program is used by experts, brands, businesses, and bloggers as it offers a set of tools that will help you grow your traffic. It will help you search for organic keywords and search terms that you can rank for. Keyword research is not just about guessing what your target audience is looking for and how you need to follow the analytics.

SEO by Yoast

Yoast SEO is one of the most popular plugins for WordPress sites. Yoast will analyze each website page individually. The SEO page analysis tool gives you a breakdown as to what the page is doing well with and what improvements need to be made.

The analysis is on content length, keyword density, meta descriptions, alt image text, links, and more. It scores on a red, orange, and green so a user knows exactly where the page stands. As you make the needed adjustments, the score will change.

All in One SEO for WordPress (AIOSEO)

All in One SEO for WordPress is an alternative tool favorite to Yoast SEO, and it is easy for anyone to use, no matter how much SEO experience you do or do not have. The default settings are an option if you are unsure what the best format option is. An example is it will automatically generate META tags on your pages. It will save you time and give starting points for your website pages.

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