So, are you ready to invest in content marketing? Entrepreneurs have been using these powerful sources for centuries to better promote their products and services. The question is – which content channels should you use?
That’s exactly what we’ll help you decide in this article! Keep reading to learn about the 7 powerful sources of content marketing and which one is right for your business. This article was prepared by the authors of domyessay.me, who are experts in content writing.
What is powerful content marketing?
Powerful content marketing is our way of saying that the content channels listed in this article prove to be powerful tools for companies that use them correctly.
The word “right” is key in this context because all seven of the content types listed will fail if you don’t use them according to strategic methods that are right for your unique business and your target audience. Fortunately, we’re here to give you all the information you need to thrive in each channel.
So, without too much talk, let’s take a look at 7 sources of powerful content marketing.
Sources for powerful content marketing
Can you write in a way that would make even Shakespeare himself cry? Whatever your skills, use these channels to create powerful content marketing.
If you spend even five minutes online, you’ll probably see a webinar ad. This is a VERY popular content marketing channel.
Webinars are one of seven sources of powerful content marketing because they allow companies to do email newsletters, establish themselves with experts in their niche, create extra content (webinars can be recorded and distributed), and generate more sales.
2. Analytics report
According to HubSpot’s definition, an analyst report is “a compelling, authoritative, detailed report on a specific topic that analyzes a problem and provides a solution.”
Analytical reports are NOT a product offering, although they can definitely help generate sales. Rather, they are documents designed for educational purposes that use facts and statistics to inform readers and make them think a certain way.
The key to creating a quality analytical report is research. These are not papers that can be written in a couple of hours. Most of them take weeks – or even months – because of the volume and the number of qualitative facts that need to be obtained and pointed out.
But without a doubt, your hard work will be rewarded! Analytical reports are valuable content, and many people are more than willing to provide their email addresses to receive them. That’s why a lot of analyst reports are classified as content.
If you want to expand your email address base, an analyst report will definitely help you do that. Just follow these tips before and during the process of writing it:
- Calculate the volume correctly. A quality analyst report should be at least six pages long (including graphs, charts, etc.), but it can be much longer, depending on the topic.
- Structure your analytical report. The structure of analytical reports usually includes a title page, table of contents, and a brief summary, after which you can proceed to the main body of the paper.
- Do your research. As we mentioned above, analytical reports should be stuffed with facts and statistics. Take the time to incorporate them into the content, and your report will improve dramatically.
- Create a professional report. Analytical reports tend to be serious documentation. They are business-oriented documents designed for business people.
Contrary to popular belief, e-books and analytical reports are not the same things.
Of course, both are voluminous documents and amazingly powerful sources of content marketing. But while analytical reports have a thorough research base and popular science style underneath them, e-books tend to be less reliant on statistics and written in a conversational style.
That doesn’t mean you can skimp on quality when you write an e-book. It means that your audience will have different expectations for the number of facts you share.
Like analytical reports, ebooks will allow you to expand your email address base, educate your readers, and increase your sales. To write an e-book, follow four simple steps:
- Choose a topic. What will your e-book be about? The answer should be “what my audience is interested in.” Since one of the main goals of your e-book is to generate leads, choose a topic that will resonate with your target customers.
- Write your content. Your e-book should be informative and interesting to read. Give your audience quality information and present it in an easily digestible way. When you write, imagine that you are talking to a friend.
- Make time for design. The better your e-book looks, the more often it will be downloaded. Take the time to create an attractive cover. If you’re not inclined to be artistic, hire a professional to design it for you. You won’t regret the money you spent.
- Promote your e-book. A well-written e-book will do nothing for your business if no one reads it. Sell your content via email, social media, etc. so that your target audience knows about it and has the ability to download it.
4. Video marketing
According to Biteable, 72% of people would prefer to learn about a product through a video, and 50% of Internet users watch product-related videos before they shop in-store.
Obviously, people love videos, so you should add this content marketing channel to your repertoire as soon as possible.
While a full tutorial on video marketing is beyond the scope of this article, we do have some tips for you. Read them before you hit the record button:
- Define your audience. This is generally a general rule for all content marketing channels. If you don’t define your audience, you won’t be able to create quality content for them on a regular basis. Do your homework and define your ideal customer.
- Choose the right type of video. What type of video will you create? Your options are explainer videos, demo videos, customer testimonial videos, social media ads, and more. The type you choose will depend on your audience.
- Use video marketing tools. You don’t have to spend a lot of money on video equipment, but you do need something. The phone in your pocket will help you capture good footage. And free apps like iMovie make it easy to edit your videos.
- Pay attention to the lighting. If there’s one thing that will automatically give you away as a video enthusiast, it’s lighting. Make sure the subject of your video is well-lit. Faces shrouded in shadow do not attract viewers.
Video marketing is not right for everyone. If you’re afraid of filming on a camera, consider one of the other sources of powerful content marketing on our list. But if you get up the courage to film yourself and learn how to do it well, the benefits will be huge.
5. Free tools
Each of the content channels listed here works because they represent amazing value to the audience. Much of that value is information. But that’s not the only thing you have to offer. You can also provide your target customers with a free tool.
Ubersuggest is a fantastic example. This tool, owned by marketing guru Neil Patel, helps people find keywords to use on their blogs, web pages, etc. The app is very handy, and it’s also free for users. All you have to do is give Neil your email address and you can immediately start searching for keywords.
Alternatively, you can turn to professional writers who provide cheap paper writing services. Yes, it is not free, but for reasonable money, you will get quality written content.
Some people hate writing. They don’t have the skills to create a free tool, and they get sick every time they think they need to get in front of a camera. Is this your case? That’s okay, we have another content channel for you – podcasts.
Did you know that 144 million Americans listen to podcasts? That’s a huge audience! Tap into that channel and create a show that your target customers will want to listen to.
As with video marketing, a complete guide to launching a podcast is too big a topic to cover in this article. So we’ll give you a few tips. We hope they will inspire you and help you understand that podcasting isn’t that hard.
- Use the right equipment. You don’t need to spend a million dollars on audio equipment, but you will still need to invest in some things. We suggest getting a quality microphone, comfortable headphones, and editing software.
- Plan your episodes. Although you can simply press a button and start recording, we recommend planning your episodes – at least at the beginning. This ensures that you’ll meet knowledgeable and professional listeners.
- Be consistent. Consistency is the key to success in podcasting. Try to release episodes on the same day of the week so that your audience knows when they are available for download. Also, try to keep the length of your episodes consistent as well.
- Promote your content. As with all content marketing channels, don’t expect your podcast to skyrocket in popularity rankings overnight, without any promotion. Send out newsletters using your email address base, post on social media, and run ads. Do whatever it takes to make sure people are listening to you.
One of the benefits of podcasting is the lack of competition. There are millions of blog posts published every minute and 300 hours of footage uploaded to YouTube. Given those statistics, you have a much better chance of breaking through with a podcast.
7. Online courses
Finally, consider creating an online course for your target audience. This is one of our seven sources of powerful content marketing because it provides so much flexibility.
You can provide your course for free or charge for access. You can deliver your content through documents, audio clips, videos, or a combination of all three of these sources.
However, whatever you decide to do, keep your audience in mind. It is the needs of your audience that should dictate the topic of your course, its cost, and the distribution channel you use.
This content distribution channel has really become very popular in the last few years and has helped make unknown entrepreneurs into superstars. If you want the same thing to happen to you, make sure you:
- Know your goals. What do you want to accomplish as a result of creating your course? Are you trying to generate leads, build your credibility, or increase profits? Your goals will help you create course content that resonates with your ideal customers.
- Offer amazing value. When creating course content, do the best and the impossible. Your audience probably has many other options when it comes to learning about your topic. They will only choose your course if it is really good.
- Make updates as needed. The world is constantly changing, which means you’ll have to update your course content regularly, too. Stay on top of your topic and create updates when necessary to maintain its integrity.