The event marketing industry has seen a lot of changes because of the COVID-19 pandemic and other global events. Social distancing means that brands cannot rely on in-person events to market or sell products. As countries around the world imposed various forms of quarantine, companies started to shift to a work-from-home setup. These changes have certainly impacted a lot of

Having been in the digital marketing game for over 15 years, we’ve studied literally thousands of businesses on how they execute Digital Marketing. After years of research, experience and learning the hard way, we’ve uncovered the four ingredients to digital marketing success. Are you ready for them? Buckle up and take note!

1. Understand Compound Interest

Near me searches are one of the quickest evolving local SEO keywords in the search engine. Compared to the last year “near me” searches have increased by more than 150%. And! If you are not optimising for local SEO, you are missing out on 46 percent of all Google. Showing up for “near me” searches in the SERP is crucial to the ability of customers to find information about yo

LinkedIn has been established as a popular B2B networking channel for some years now – and in 2020 that strength and value is set to continue. In fact, it’s now the single most popular channel B2B marketers use to distribute content. There’s a good reason for this; the professional focus of the platforms creates a more specific audience than other social networks. By now, most business

The coronavirus (COVID-19) pandemic has significantly altered the way businesses – particularly small businesses – operate in 2020. Several small businesses, both in the United States and worldwide, were forced to close their doors due to the pandemic. In fact, a Proceedings of the National Academy of Sciences of the United States of America (PNAS) survey found that roughly

After reading this article you will have relevant, up to date knowledge, and the confidence to take the correct next steps to take your email marketing campaign to the next level. If you dissect a successful marketing campaign, it contains 4 clear factors which allow it to excel. These 4 factors are

Your landing page is kind of like your ‘hello’ to the world. It’s what your clients, customers, and potential customers will see first. When you’ve invested in Google ad campaigns and have successfully drawn people onto your website, you don’t want to lose them straight away because of a poor landing page. It is good to know that your landing page is just as impo

By now most companies have likely locked in their marketing strategy and agency partner for 2020. However, surveys reveal that 30 percent of organizations will wait until December to commit to an agency and their approach to SEO. SEO is especially tricky, as it is the most difficult marketing strategy to execute at a masterful level. Finding the best SEO agency with a growth-d

It’s easy to assume that promoting an app and a website requires pretty much the same strategies. They both fall into the digital marketing realm, so how far apart can they be, right? Wrong. Of course, there are some overlaps, similar terminology, and they both require constant updates. But the means of going about these differ in nearly every detail. If you’re using the same marketing s

Do you want to know the best email marketing strategies for startups? Are you wondering what email marketing strategies you can use to grow your startup business significantly? You came to the right place! The competition for attention and acquiring more customers is intense. So, you need to adopt different marketing tactics, including email marketing, to help you beat the comp

Advertisers and marketers use market research to create compelling content that informs consumers about products, services, and brands.  Market researchers can generate valuable consumer insights that help creatives develop compelling advertisements that result in sales, or that provide brand lift by increasing consumers’ brand awareness.

Attributes of Successfu

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