Social media marketing is the process of leveraging social media networks to interact with prospects and increase traffic to a website. Social media marketing centres on getting the attention of your target audience and forging a meaningful connection. While social media can be used to directly promote products and discounts, it is not an effective means to connect with new

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases the chance that people will find their way to your non-profit

Shopify is known as one of the world’s leading eCommerce platforms for many reasons. For instance, Shopify boasts a myriad of user-friendly features that help people build their very own online stores with ease. Not to mention, you can sell your merchandise on Shopify and redirect potential customers from other digital channels like social media. To maximise your use of Sh

“No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. We can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. R

In modern marketing, content is the heart of everything – whether you’re considering the optimization of your website or building promotional strategies for PPC ad campaigns, content is what’s going to get you there.  Blogs, articles, PR campaigns, social media captions, website content, guest posts, emails and much more – these are all different forms of content marke

Content marketing uses keywords as a primary form of SEO – but how many is too many? Most marketers would agree that as we move into a new decade, content is and will remain a key component of any digital marketing strategy. Taking the longer view, however, will naturally raise a note of caution. The way content marketing has evolved has been shaped by a range of factors, p

Emails have a short life. But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward email. Amongst the many insights and data we unearthed, two that stood out for me are opened and read, which means 75% of everything you send is ignored. And when they are read, 50% aren’t considered useful. It’s easy to conclude, as is so often the case, that this m

Expect the unexpected. A cliché. You expect the worst, and yet when it arrives, nothing makes it any easier. We all know one unexpected that leaves us valuable lessons to ponder for the rest of our times: the 2020 coronavirus pandemic. You expect the worst, and yet when it arrives, nothing makes it any easier. We all know one unexpected that leaves us valuable lessons to

In the vast online competition, it’s imperative to be ahead of others. The website is the most crucial factor to capture the user’s attention. Because it takes only 0.05 seconds for a user to decide whether to stay or not. The website is composed of different factors like content, images, graphics, etc. The way it appears to the audience is even more important. So, to run a

Visibility on Google is one of the most critical determinants of your e-commerce success. Nearly 70% of customers make their purchase decisions via an online search engine before they get into a sales conversation.  What will happen if your e-commerce store is invisible to the customers? Your online presence will become worthless unless your website can be found by your target

The event marketing industry has seen a lot of changes because of the COVID-19 pandemic and other global events. Social distancing means that brands cannot rely on in-person events to market or sell products. As countries around the world imposed various forms of quarantine, companies started to shift to a work-from-home setup. These changes have certainly impacted a lot of

Having been in the digital marketing game for over 15 years, we’ve studied literally thousands of businesses on how they execute Digital Marketing. After years of research, experience and learning the hard way, we’ve uncovered the four ingredients to digital marketing success. Are you ready for them? Buckle up and take note!

1. Understand Compound Interest