Businesses that optimize the use of social media to boost and improve search engine optimization (SEO), as well as Google search rankings, are the ones leading in their industry. One could easily say that social media singlehandedly increases visibility and boosts engagement. So, it is wise for a marketer to look for ways to boost SEO campaigns using social media

Instagram is a powerful marketing platform. Around 75% of users take some sort of action after viewing an Instagram post, whether it’s visiting a website, following the brand on the platform, or purchasing something directly. Despite this potential to connect with customers, it’s getting harder for companies to use Instagram as a cost-effective marketing tool. Whether you�

In this new digital age, more and more consumers are turning to e-commerce and other digital platforms for discovery, education, and networking opportunities. To remain relevant and accommodating to this typical consumer, it’s important for businesses to stay up to date with their strategic approaches. This includes prioritizing social media as a primary tool in business proc

While many businesses are constantly looking to break into the digital world and explore social media marketing, Pinterest is often left behind in terms of interest or priorities. However, Pinterest, an image sharing and discovery app, is home to over 459 million monthly users worldwide and drives more leads than all other social media sites – making it platform brands truly

Around 1.62 million people use Facebook every day. That gives you access to millions of potential customers for your business making Facebook ads one of the best ways to grow your business.

The new iOS14 Update has broken the ability of every third-party app to get your website and ad performance data directly, which would ultimately help with better ad targeting. While this may seem discouraging for most marketers, there are still a few ways to track the performance of your ads. As a social media agency dealing with this issue first-hand, we have rounded up a list of tools that

Staying ahead of the curve with social media tactics in 2022 can mean the difference between a sales and no sale, a follow and no follow, alike, and… well, you get the picture. If you’re using Pinterest to market your business, you may already know that regular posting, scheduling content in advance, strategic following, and plenty of engagement will work wonders, alongside

With over 400 million active users and growth steadily increasing by 37% year-over-year, Pinterest provides incredible opportunities to grow your business by showcasing your brand to potential new customers, increasing traffi

The Reels function on Instagram has opened up a brand new opportunity for businesses using the social media platform. Instagram Reels are videos that can be up to 60 seconds long and can be found on an account’s profile page, as well as on a platform-wide base under the Reels tab at the bottom of the screen. Instagram Reels offer a chance to share creative content in an engag

It’s easy to think that paid social media and organic social media are the same. However, while they can work together to provide great benefits for your business, they should be treated as two separate channels that can help you to meet different business goals. To make sure you get the most out of the social media marketing strategy you use, it’s important to understand t

Since its launch in 2010, Instagram has grown from a humble photo-sharing app to an essential tool for business growth and digital marketing. With over one billion people using Instagram each month, utilizing Instagram’s reach for business is an essential strategy for success. However, the continuously evolving nature of social media and its fast-paced trends can be overwh

Social media is making its way into the hearts of many brands and businesses today. What used to be termed  “a time-waster” and “a distraction” now helps many enterprises in growing Twitter followers, Instagram followers, and Facebook too, to boost their online presence. As the days go by, social media keeps proving