Your old blog posts are important assets because SEO is a long-term effort. On top of that, blogging still works. In fact, 84% of organizations have an ongoing content marketing strategy, and they generate 67% more leads per month than those who don’t.

How To Use Old Blog Posts To Improve Your SERP Rankings?

SEO myths keep evolving, leaving marketers wondering if it’s worth investing in organic growth. It also doesn’t help that novice marketers find it difficult to gauge the effectiveness of an SEO strategy on their search engine ranking. While there is no denying the effectiveness of organic SEO, the fact remains that Google keeps changing the way it ranks websites in SERPs. But no matter t

Customers’ preferences today are more dynamic than ever. Don’t you think? Well in a way, it is bound to happen given the ample choices that they are surrounded with. However, keeping up with their ever-changing choices could be a bit of a challenge for businesses which is where big data and SEO come into the picture. Read More

There are many misconceptions when it comes to blogging. Some people think that it’s a dead form of marketing or that it can’t help your business grow, while others give up after one or two posts fail to go viral. The fact is, blogging is still a very common type of content marketing, second only to video content. Many brands you know and love use blogging in their everyday

In this new digital age, more and more consumers are turning to e-commerce and other digital platforms for discovery, education, and networking opportunities. To remain relevant and accommodating to this typical consumer, it’s important for businesses to stay up to date with their strategic approaches. This includes prioritizing social media as a primary tool in business proc

Relying on predictions and ‘gut feeling’ to take business decisions is now a thing of the past. With AI in place, businesses are moving towards more of a data-driven approach. This is where big data in digital marketing comes into the picture.  Undoubtedly, we agree with the fact that “Data is king”. However, the bigger challenge is to analyze this much amount of data

It’s easy to be daunted by the ever-increasing need to have an ‘accessible’ website. What does that mean? Will you need to overhaul your website? While we always want websites to be as accessible as possible, it’s fine to take smaller steps, rather than making no moves towards accessibility at all (or trying to do it all at once and not doing it properly!) Accessible

Thanks to technology, businesses all around the world can take advantage of accessing billions of people online rather than just their local crowd. But even if you were to just reach a local crowd, search engine optimization (SEO) has made it much easier for someone in your neighborhood to find your business. But what is SEO? And what can it really do for your business? SEO makes it easy for y

Everyone wants their product and website to show up on Google when a potential customer searches for something. This is why search engine optimization (SEO) copywriting is a highly important digital marketing tool used by businesses in a variety of industries. SEO has proven to be a great way to get noticed as you will be creating content found by the right people at the right time. However, yo

While many businesses are constantly looking to break into the digital world and explore social media marketing, Pinterest is often left behind in terms of interest or priorities. However, Pinterest, an image sharing and discovery app, is home to over 459 million monthly users worldwide and drives more leads than all other social media sites – making it platform brands truly

Around 1.62 million people use Facebook every day. That gives you access to millions of potential customers for your business making Facebook ads one of the best ways to grow your business.

Everyone who accesses the web always seems to be in a hurry, making a website load as fast as possible should be a priority for webmasters. Loading speed is even more crucial when it comes to the mobile version of your website. Mobile users are typically on the go all the time, and they would have very little patience for mobile sites that take forever to load. So if you wan