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As a small business, you may think that you have limited resources to promote your products and services, but you’re wrong! There are various cost-effective and impactful marketing strategies you can use to elevate your brand, grow your customer base, and increase your sales! One of the best, and increasingly popular ways – is affiliate marketing.
In today’s day and age, we are all surrounded by technology. Technology is everywhere, from basic applications to ground-breaking inventions such as Artificial Intelligence (AI), Machine Learning (MI), Robotics and others. Even the social media sites and search engines we visit and consume content come from technology. The eCommerce sites that we use for purchasing items andRead More
Why is search engine optimization (SEO) important? Many business owners ask this question before deciding to invest in SEO services. Despite being one of the most widely used digital marketing services, some people are hesitant to use SEO for their business. In reality, SEO is important because it benefits all businesses. Whether you are managing a small establishment or a largRead More
If you do any online shopping, you’ve probably made a purchase on Amazon at some point. Amazon is responsible for about half of all e-commerce sales, and there is no doubt that they are at the center of e-commerce. However, with thousands of sellers listed on the platform, it can be challenging to get products seen by the right buyers. According to Marketplace Pulse (2021), ARead More
Building a startup? Awesome! There are 2 ways to do it: Cobble things together yourself, or hire a highly-specialized, startup marketing agency.
Looking to get email marketing started? You’ve come to the right place! Now, more than ever, email marketing is so effective in today’s digital world. According to Hubspot, 99% of consumers check their email every day and it is by far the preferred way to receive updates from branRead More
Your eCommerce store is incomplete till it can find a way to retain and engage visitors. To accomplish this, merchants might want to create an aesthetic and easy-to-navigate eCommerce website. If your online store can ease the buying process, you’ll stand to receive a tremendous increase in revenue. To achieve this, merchants might want to invest in specific design features to create a flawleRead More
In one form or another, the entirety of the internet is content. Creating a strategy that works for you is vital because we all know that an engaged audience is more likely to convert to your website. The average internet user has a fairly limited attention span, and they want answers fast. Creating meaningful content on your site is the key to unlocking the potential of your tRead More
It’s no secret that eCommerce has forever changed the way we shop. In 2020 we saw a meteoric rise in eCommerce sales due to restrictions of COVID that forced the avid consumer to shop via the already thriving eCommerce industry rather than in-store. Now in 2021, the eCommerce industry is more competitive than ever. As a result, brands are now looking to continue the momentRead More
The businesses of today cannot make it without establishing a robust online presence. After all, a significant chunk of the world population is online! To be precise, according to Statista, this amounts to approximately 4.72 billion users! In 2021 so far alone, Google has received over 360 billion search queries, as reported by Internet Live Stats. So, how do you make sure thatRead More
You want potential customers to find your content in search engine results so that they navigate to your website. To do this, you have two options. You can use a service like Google Ads to strategically place ads when customers search for specific keywords. Alternatively, you can use SEO to rank near the top of the organic search engine results listings. Understandably, many businesses are drawRead More
Hashtags seem like they have been a part of our social media life since centuries. But did you know that the term hashtag only appeared back in 2007? With the pandemic going on, 2007 might feel centuries ago but since that year, hashtags have brought a revolution when it comes to Instagram, Facebook and Twitter. While creating a successful social media hashtag campaign isRead More