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SEO Google says don’t disable your site during temporary closures

Limiting functionality minimizes negative effects and makes restarting easier. Temporary closures do not affect rankings or visibility. Google published a detailed blog post on what businesses should do if they need to pause their online activity due to coronavirus. There is now also further tech

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SEO 13 Ways Businesses Can Use SEO & Marketing to Combat Coronavirus Impact

You should, at this point, be taking the safety precautions recommended by the World Health Organization (WHO). Many federal governments are stepping up with policies to protect their workers from the certain economic impacts of widespread self-isolation. In Italy, one of the hardest-hit areas to date, the government negotiated an accord with banks for the suspension of mortgage payments, fo

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SEO 6 Small Business SEO Tips for Time-Strapped Entrepreneurs

Search engine optimization (SEO) is part of a strong foundation for small business success. If a small business does SEO poorly, they risk becoming like one of those TV shows that airs on an obscure channel in the middle of the night. Even if it’s a great show, it will be hard for it to gain a following because it’s so hard to find. Similarly, you can have a wond

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SEO Low-budget branding for small businesses

You might be a local bakery with 10 employees, or a local industrial company employing up to 500 people. These all can be qualified as ‘small business’. All have the same main goal when they start: the need to establish a name in their field of expertise. There are multiple ways to do this, without a huge budget. In this post, We will share my thoughts on how to go about your own low-budget br

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SEO How to Build a Successful SEO Campaign

One of the critical factors for achieving long term success with SEO is to know exactly how to run SEO campaigns. It’s not only a matter of knowing how to begin an SEO campaign but it’s the steps taken before and after a campaign is completed. We have been running SEO campaigns for more than 15 years and managed to achieve top Google rankings for many competitive terms in different niche

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SEO 10 Principles Of Good Website Design

Usability and the utility, not the visual design, determine the success or failure of a website. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist. We aren

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SEO How To Link A Website – Get Backlinks and Give Them In Return

If you’re looking to improve your SEO – and who isn’t? – learning how to link a website is one of the first places you should start. There are a decent amount of blogs out there that suggest buying them in bulk, reciprocal links and other shady shortcuts like private blog networks (PBNs). But here at The Content Factory, we don’t believe in shortcuts – there may be some short-term

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SEO Off-Page SEO Techniques: What Not to Skip

To get your website to appear in top search results, you need a complete SEO strategy. You can’t focus on just one aspect or approach to search optimization. You must implement a well-rounded strategy that includes the 3 major types of SEO: on-page, technical, and off-page SEO techniques. The rest of this post will look at off-page SEO tactics and explain how you can execute them improve you

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SEO E-A-T & YMYL: How to Boost Your On-Page SEO

Some people believe that E-A-T is one of the most important SEO success factors today. Others believe the importance of E-A-T is massively overblown. Is it a direct ranking factor? Is it an indirect ranking factor? Or is E-A-T not a factor at all in Google’s ever-evolving algorithms? The debate over the importance of E-A-T – an acronym for Expertise, Authoritativeness, and Trustwort

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SEO A Comprehensive Guide to Local SEO in 2020

Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn't optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant. To help you optimize your business for local SEO, we've created a comprehensive gui

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SEO How to Create an SEO Strategy for 2020

When it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. What is SEO strategy? SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's

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SEO Why Site Speed Still Matters

The marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links. But as SEO pro

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