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These days, the way we do SEO is somewhat different from how things were done ca. 10 years ago. There’s one important reason for that: search engines have been continuously improving their algorithms to give searchers the best possible results. Over the last decade, Google, as the leading search engine, introduced several major updates, and each of them has had a major impact on best practicesRead More
When you roll out the red carpet on a new website, you might be expecting visitors to start coming eagerly. In reality, before people start visiting your site, search engines need to find, index and rank it. In this article, we share some tips that could help you get your site indexed faster. A quick note before we go on. Although in the short term, there are some things you can do to get yourRead More
A question that often pops up for sites that are chasing “hot topics” is: how to get Google to crawl our site faster? This could be either because you have a big site and want to see changes faster or because you’re optimizing a news site. There are a few things you can do to improve your crawl speed. We’ll cover them in this post. There are a couple of possible reasons why Google iRead More
Branding is an essential aspect of your marketing strategy. If you develop an awesome branding strategy, people will get to know your brand, your company, and your website. In this post, we will first explain what branding is and why it can help you with your SEO. After that, we will give 5 practical tips you can use to improve your own bRead More
Everything is happening online, now that the situation with COVID-19 has everyone staying at home as much as possible. You’re not going to events, you’re not sitting down with customers. So, your online presence is more important than ever. Your website is your business card. And you want it to be found! But many people were probably not prepared for a situation like this and for their site toRead More
Writing is hard. Writing for search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, you want to write copy that ranks in the search engines AND convinces people to buy your stuff, contact you, subscribe to your newsletter or return to your website. In this post, We will share some of our discoveries iRead More
Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability of your content is something you can do relatively easily, to give your site a quick boost during these difficult times. This post gives you five top tips for writing readableRead More
The simplest, most direct answer to the question in the title is to say that you generally always want to go with a .com domain name. Of course, every company and every website has individual needs and is facing unique challenges, so it may not always be as cut and dried as that. So, let’s take a closer look at each of these options and then dive into the world of top-level domains (TLDs) evRead More
Creating content can feel incredibly difficult right now. Here’s how to tap into those very real emotions and channel them into more impactful content. What empathy is and isn’t We commonly confuse sympathy with empathy. Sympathy is understanding and perhaps feeling bad for the struggles that someone may be experiencing. Empathy meansRead More
For the last decade, we have touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what was anticipated that a single project can greatRead More
This month’s website designs are showing elements of what is happening in the world around us. While this is often true, some of the things we are seeing right now are an immediate reaction to current events. Trending this month are designs for website notifications and pop-ups, retro typography, and blue and green color schemes. Here’s what’s trending in design this month.
If you want to make sure your webpages rank well in search engines, it's essential to have a basic knowledge of search engine optimization (SEO). But the truth is, many people don't, so when they encounter SEO problems, they're a little bit stuck. Some research shows that website owners often struggle with technical issues. That's no surprise because the average SEO checklist contains more than aRead More