With over 400 million active users and growth steadily increasing by 37% year-over-year, Pinterest provides incredible opportunities to grow your business by showcasing your brand to potential new customers, increasing traffi

Slide-based courses can be great for delivering knowledge company wide. What matters, though, is if you can keep your employees engaged with these training materials. Otherwise, learners won’t be able to retain new knowledge, and training won’t work. To avoid ‘death by PowerPoint’ and provide employees with a meaningful learning experience, you can follow these 6 straightforward tips.

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Are you working on a new website? Search engine optimization is going to be something you have to spend a lot of time on. This is what is going to spread the word about your new site on the world wide web. When you are working on a new project, you want to see immediate results. You dream of where your website could go. In other words, you want to see positive results from your

The Reels function on Instagram has opened up a brand new opportunity for businesses using the social media platform. Instagram Reels are videos that can be up to 60 seconds long and can be found on an account’s profile page, as well as on a platform-wide base under the Reels tab at the bottom of the screen. Instagram Reels offer a chance to share creative content in an engag

Everybody knows that your website needs to be on page one of Google to connect with users. The statistics show that a large number of people do not look beyond the first page. So, if you want to boost your traffic and generate more sales, you need to be ranking high and be visible on the search engine. Getting to the first page of Google takes a strong SEO strategy. Indeed, it

In a brick-and-mortar store, you may walk in and have the staff offer you items they think you would like. That’s personalisation, a technique that helps you get more sales for your business. What’s interesting is that online, everyone can have a personal experience as they shop with

It’s happening: Google has begun rolling out the desktop version of the Google Page Experience update. The rollout will stretch over the next couple of weeks and should be completed by the end of March. As we reported earlier, the desktop version of Google Page Experie

As an agency looking to increase sales for the client, the first places to look are often making sure the website is optimised or reviewing the PPC channels. But here’s some food for thought for you: While mobile websites account for an impressive 50% of global web traffic, research tells us that a mammoth 90% of the time we spend on our smartphones is spent on mobile apps, with 200 of these min

As active users of social media platforms rise exponentially, digital marketing has become a vital part of growth for every business. However, it’s tough to attain success with digital marketing. The marketing professionals have to reach out to the target audience with the available resources. But, when also trying hard to manage your business; you can tend to lose focus.

It’s easy to think that paid social media and organic social media are the same. However, while they can work together to provide great benefits for your business, they should be treated as two separate channels that can help you to meet different business goals. To make sure you get the most out of the social media marketing strategy you use, it’s important to understand t

Affordable prices. No commute. Learning at comfort. The advantages of eLearning are enough to outweigh any form of traditional education. In fact, at any place where training is required, and not just in educational institutes, eLearning has established itself as a mainstream way of learning.  So, if you are thinking about developing an eLearning course of your own, the mas

SEO is the process of optimizing a website to earn higher rankings in search engine results pages (SERPs). While many techniques can be used to improve SEO, there are also several common mistakes that can negatively affect your rankings. This article will discuss five of the most common mistakes people make with their SEO efforts.

1. Failing to Optimize Your Content