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SEO Examining the Role of Social Media in SEO

Social media and search engine optimization (SEO) are interconnected in a marketing sense. While social media’s link to the success of any search engine optimization is indirect, your overall results can certainly skyrocket if it is utilized correctly alongside high-quality SEO content. Certain key performance indicators (KPIs) of SEO can be manipulated indirectly via social media. Inte

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Digital Marketing How to Create an Effective L&D Program in 5 Steps

Lack of competence can become a serious bottleneck in business processes, and that’s why ongoing training and upskilling of workers are a must. An effective learning and development program helps employees hone skills that enable them to perform daily tasks and overcome future challenges. This step-by-step guide addresses the process of L&D program preparation and provide

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Social Media Marketing How Well Are You Funnelling Shoppers on Social Media?

A marketing funnel lets you map the customer journey, from awareness all the way through to post-purchase advocacy. Brands devise content and messaging around the different stages of their funnels, and each stage needs to be equally well-ideated if they want their customers to have frictionless interaction with them over the long term. For example, it’s all very well if an

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Digital Marketing The Importance Of Brand Awareness

Wondering what brings a certain brand to mind when someone asks you about a particular product category? The answer is: Brand awareness. You see, building a brand is one thing – but embedding your brand in the customers’ minds is an entirely different venture. Developing that level of brand awareness will serve as the foundation for success in your other m

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SEO SEO Outreach vs Digital PR: Which One Is Best?

One of the best ways to give your business a boost in search engine rankings is to get other websites to link to you. This shows search engines like Google that your website is trusted and reliable, and will provide visitors with the information they need. When you work with a digital marketing agency, they may suggest a few different tactics to get those all-important backl

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E-commerce Thrive, Not Just Survive: Preparing Your E-Commerce Business for Web3

Everywhere we look these days, more and more businesses are leaning toward Web3 to revolutionize their customers’ experiences. But how exactly will Web3 affect our e-commerce experience — both as owners and consumers? Keep reading to learn how your online shopping experience is about to get a huge upgrade and how you can harness the power of the metaverse to engage with

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Web Design Accessibility and Why It Is Vital in Your Website Design

Accessibility in web design is becoming an increasingly important topic and affects every organisation with a digital presence. But what is it? Why is it important? And how can you make sure your website is accessible?

What is Web Accessibility?

Web accessibility is a set of standards every website must adhere to that ensures equal access and opportunity

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Email Marketing 10 Brilliant Email Subject Lines to Boost Your Open Rates

Most people involved in email marketing know the importance of a brilliant email subject line. Seeing that you only get a few seconds to nail your email’s first impression, the subject line obsession is more than justified. That is why crafting poor email subject lines is one of the biggest email marketing mistakes, regardless of how established your brand might already be.

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Digital Marketing Is Your Analytics Ready for Upcoming Browser Changes?

With the introduction of Chrome’s new user-agent string structure, web analytics solutions need to be prepared for future updates.  Google is changing its user-agent string to provide a better browsing experience for users. The change will affect all browsers on Android devices. The User-agent string is sent with every HTTP request to the server. This string can be used t

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Digital Marketing How to Use AI-Generated Video Clips in Product Videos

There’s no question about the value of using video content on your website and social pages. Video dominates the internet, representing about 80% of online content.

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Digital Marketing Affiliate Marketing vs Referral Marketing: What is the Difference?

As the transition to a more online-focused earning happened during the difficult times of the pandemic, the rise of people trying to capitalize on that had risen too. Turns out the trend is here to stay due to lifestyle changes and the change in the overall outlook of earning from home. Both affiliate marketing and referral marketing have been around for quite a while; however,

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Email Marketing 6 Email Marketing Threats Every Professional Should Know About

There are over 4.5 billion people using email marketing in the world. And nearly 80% of businesses use it as their primary customer acquisition and retention tool. With so many companies and professionals utilizing this channel, it’s no surprise that hackers have their eyes on it too. These scammers use unsolicited emails, malicious links, and other ways to breach your systems and steal yo

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