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The COVID-19 pandemic compromised the safety of our employees and customers; the lack of funding meant that a few organisations had to close up shop for good, and changes in consumer behaviour meant that pivoting your business became costly and risky for some. So, 2020 was enough to send any business owner running for the hills; and, unfortunately, every issue company owners faced last year is notRead More
It’s been almost exactly four years since we declared that the blog is dead. What!? Okay, full disclosure: we meant the ‘company blog page’ was over! Finished! Finito! Kaput! We made the bold claim that any innovative company worth their salt was moving to a more media orgRead More
Search engines remain an essential traffic source for websites through the coveted click-through rates (CTRs). With the extent of competition both at company and agency levels that provide SEO services, a click-through is one of the hardest things to come by nowadays. It is especially difficult this 2021 that agencies are bombarded with too many elements on the results page.Read More
Here at 2XL Media Solutions we’ve had a practice for 14 years of sending out email campaigns with helpful tips and examples of great results people have received from either redesigning websites or executing certain marketing campaigns. We’re currently facing an unprecedented situation that has caused many business owners to wonder whether they should pull back, stop advertising, shut downRead More
In forecasting his trends for 2021, Hallam CEO Julio Taylor’s first point was that the post-COVID reality is permanent: "The rapid rise of the COVID-19 pandemic and the ensuing lockdowns throughout the world in early 2020 compressed yearRead More
Despite the difference between search engine optimization (SEO) and search engine marketing (SEM), many people are still confused in distinguishing one from the other. In reality, SEO and SEM are vastly different, even though they present similar goals. SEO focuses on organic traffic, while SEM is all about improving web visibility on search engines. Yes, their goals are very sRead More
Vlogging or video blogging promotes awareness of people to the products and services your business offers. While there are different ways to use vlogs for the benefit of your business, these six tips are well chosen. They all aim at making your business competitive and sustainable.
Website design isn’t something you hop on without planning any strategy in advance. Did you know the site you browse easily would have gone through a lot of thought process? Be it for your in-house web project or about targeting the customers, sketching an outline gives you a road-map to go ahead. Even, every website developer should practice this strategy before starting a pRead More
Email marketing still heavily dominates most companies’ digital marketing strategy and with good reason. 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. Here we listed the top email marketing mistakes to avoid for being successful. As email marketing has become an integral part of everyday business, having a solid game plan whenRead More
Is your high-quality video content on your website driving traffic but not conversions? If your answer is yes, you’re not alone – this is a problem many marketers and business owners face. Traffic acquisition isn’t profitable unless you can convert these new site visitors into paying customers. With the pandemic forcing the majority of companies to move their businesseRead More
YouTube is about clips of cats doing funny things and kids playing video games while they talk about it. At least that’s what we adults might think the Google-owned video platform is all about. But the younger generation – the Gen Zs and the Gen Alphas – think different. We interviewed a group of children and teenagers aged between 10 and 18, from Berlin to São Paul, andRead More
1. Challenge Us and Ask Good Questions To us, a perfect client doesn’t necessarily correlate with an “easy” client. Our best relationships and partnerships are often built on challenging the status quo and challenging each other for the greater good of the business. Perfect client doesn’t mean “stamping yes” on every agency recommendation or the clients that don’tRead More