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Digital Marketing How to Use AI-Generated Video Clips in Product Videos

There’s no question about the value of using video content on your website and social pages. Video dominates the internet, representing about 80% of online content.

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Digital Marketing Affiliate Marketing vs Referral Marketing: What is the Difference?

As the transition to a more online-focused earning happened during the difficult times of the pandemic, the rise of people trying to capitalize on that had risen too. Turns out the trend is here to stay due to lifestyle changes and the change in the overall outlook of earning from home. Both affiliate marketing and referral marketing have been around for quite a while; however,

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Email Marketing 6 Email Marketing Threats Every Professional Should Know About

There are over 4.5 billion people using email marketing in the world. And nearly 80% of businesses use it as their primary customer acquisition and retention tool. With so many companies and professionals utilizing this channel, it’s no surprise that hackers have their eyes on it too. These scammers use unsolicited emails, malicious links, and other ways to breach your systems and steal yo

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Social Media Marketing 5 Reasons Why Your Business Needs a Strong Social Media Strategy & How to Get Started

Social media, as we know, is one of the key growth tools for many businesses in 2022. We have so many platforms to utilize, from Facebook, Instagram, YouTube, Pinterest, TikTok, and more. Keeping up with all your business’s social media accounts can be a daunting task, specifically, without a developed social media strategy. We like to describe your social media strategy as a

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SEO 8 WordPress SEO Tips You Need to Know

Do you have a WordPress website, but you cannot seem to gain traffic? Often, people use this content management system because it is free, secure, and adaptable. In addition, WordPress is known for being scalable too, which can help if you are trying to build a business and make money from your website. However, this will only be true if you can figure out how to increase your

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Social Media Marketing Be Social: Uncover the Perks of Social Media for Your Business

Social media marketing is a dynamic and powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media. If you’re not on social media platforms like Twitter, LinkedIn, Facebook, and Instagram, your business is missing out on an array of new customers. Strategic marketing on social media

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Web Design 5 Signs It’s Time for a Website Redesign

Technology and consumer behaviours are progressing and changing faster than ever. So if you find you’re asking yourself “when should I start thinking about website redesign?”, the answer is right now. To make sure your website is working the best it can, tweaking and developing iterations are key – this is something we can often put on the long finger: With other more pressing

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Digital Marketing Put Your Business in the Driver’s Seat: 6 Key Reasons To Use PPC Advertising

If your business is looking for a fast way to get consumers to your website, make purchases, and build revenue, online pay-per-click (PPC) advertising is one of the best solutions. Unlike traditional advertising in print media or billboards that go to a wide audience, are targeted to a specific audience likely to buy. And while there’s no avenue for measuring who responds to traditional adver

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E-commerce How to Improve Your Google Shopping Ads

Building the ideal data feed is not enough to guarantee Google Shopping success, and it’s certainly not enough to adequately market your products on Google. Now, don’t get us wrong, it’s an important step in the right direction, but any PPC expert worth their salt must be constantly on the lookout for ways in which to improve their Google Shopping Ads. How you optimize

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Content Marketing 7 Little Changes That Will Make a Big Difference in Your Content Marketing

Content marketing is at the heart of any digital marketing campaign. Whether that be social media, blogs, emails, videos, podcasts, or any other format, making your content stand out is key to success in the online space. Content marketing is effective whether you’re looking to grow your brand awareness or increase your sales. With how essential it is to success, constant imp

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E-commerceSEO 8 Back to School Digital Marketing Tips for eCommerce

By using eCommerce strategies during the back-to-school season, you could increase your brand awareness and boost your sales. So, learning a few eCommerce tips for back to school could be beneficial. But, let’s move forward step by step. Is your website prepared to withstand what may be one of the busiest and most anticipated back-to-school seasons in recent history? Read More

SEO Why Your Business Will Benefit From SEO Outreach and Link Building

Trust is a massive part of SEO. The more people trust your website and the content you put out, the more likely you are to rank highly in search engines. That’s why backlinks are a great way to increase your search engine ranking. Every backlink you receive tells Google your site is authoritative and high-quality. Link-building outreach (or SEO outreach) is the art of gett

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