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Email Marketing How Do I Get Email Marketing Started for My Business?

Looking to get email marketing started? You’ve come to the right place! Now, more than ever, email marketing is so effective in today’s digital world. According to Hubspot, 99% of consumers check their email every day and it is by far the preferred way to receive updates from bran

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Web Design Top Design Features to Lookout for Your eCommerce Website in 2021

Your eCommerce store is incomplete till it can find a way to retain and engage visitors. To accomplish this, merchants might want to create an aesthetic and easy-to-navigate eCommerce website. If your online store can ease the buying process, you’ll stand to receive a tremendous increase in revenue. To achieve this, merchants might want to invest in specific design features to create a flawle

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Content Marketing Using Audience Trends to Create Meaningful Content

In one form or another, the entirety of the internet is content. Creating a strategy that works for you is vital because we all know that an engaged audience is more likely to convert to your website. The average internet user has a fairly limited attention span, and they want answers fast. Creating meaningful content on your site is the key to unlocking the potential of your t

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Digital Marketing What to Expect From E-Commerce in the Next Six Months

It’s no secret that eCommerce has forever changed the way we shop. In 2020 we saw a meteoric rise in eCommerce sales due to restrictions of COVID that forced the avid consumer to shop via the already thriving eCommerce industry rather than in-store. Now in 2021, the eCommerce industry is more competitive than ever. As a result, brands are now looking to continue the moment

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SEO The Difference Between On-Page SEO and Off-Page SEO

The businesses of today cannot make it without establishing a robust online presence. After all, a significant chunk of the world population is online! To be precise, according to Statista, this amounts to approximately 4.72 billion users! In 2021 so far alone, Google has received over 360 billion search queries, as reported by Internet Live Stats. So, how do you make sure that

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SEO Why Choose SEO Over PPC

You want potential customers to find your content in search engine results so that they navigate to your website. To do this, you have two options. You can use a service like Google Ads to strategically place ads when customers search for specific keywords. Alternatively, you can use SEO to rank near the top of the organic search engine results listings. Understandably, many businesses are draw

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Social Media Marketing 8 Excellent Social Media Hashtag Campaigns

Hashtags seem like they have been a part of our social media life since centuries. But did you know that the term hashtag only appeared back in 2007? With the pandemic going on, 2007 might feel centuries ago but since that year, hashtags have brought a revolution when it comes to Instagram, Facebook and Twitter. While creating a successful social media hashtag campaign is

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SEO Social Signals for SEO: Using Social Media for Improving Google Rankings

What are your social signals telling about you? That really matters. Whether you are a small or large business, the power of social media is undeniable to boost your online presence and optimize brand value. Social media platforms allow businesses to interact with new or existing customers increasing customer engagement and loyalty. Any kind of interaction with the audience o

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Email Marketing Growing Your Agency Using Newsletter Influencers

As goals are set and growth plans are discussed, many agencies and digital tools get to the point where it is decided one method of grooming future clients might be through newsletters. Surely there are good reasons for it as there are several great examples of excellent digital marketing newsletters to subscribe to. However, what is the strategy? Why do some of these news

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SEO Inspiring Link Building Case Studies With Actionable Strategies for 2021

When people think of SEO, the first thought that pops into one’s mind is keyword optimization. While there is no doubt that the element is an integral part of SEO, it is not everything that matters. Another important factor is link building. In fact, according to Social Media Today, quality links are among the top-ranking factor of the Google algorithm. Yet, over 94 percent o

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Web Design Web Design Fundamentals – How to Smash It With User-Friendly Website?

The Internet opens up a world of opportunities for forward-thinking businesses. Online marketing is the way of the future – and the first step to establishing a foothold online is to have a good website. Nowadays, there is no shortage of ways to get yourself a website. A business could bring a whole IT team on board to take care of the task. On the opposite end of the spectru

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Content Marketing Content Marketing In 2021 and Beyond – the Art of Creating Engaging Content

88% of B2B marketers use content marketing to promote their brands If you run a business and have a website, you’re probably part of those 88%. And if you’re not, you’ll probably join the gang pretty soon because you cannot stand out on

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