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SEO
How Chat GPT is changing SEO
When Chat GPT launched in November last year, it changed the internet. Today, we speak to some startups and experts to understand how ChatGPT is changing SEO The launch of ChatGPT in November 2022 has been a real game changer for digital marketers across the world. SEO professionals are still trying to navigate the potential benefits and power of this technology. The ability to type in searc
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SEO
Fundamentals of Healthcare SEO: 9 Tips to Organic Growth
Welcome to the world of healthcare SEO, where we uncover the essential strategies to achieve organic growth for your healthcare organization. As a healthcare professional trying to build your brand’s online presence, it’s important for you to understand the power of search engine optimization in enhancing your visibility, attracting patients, and ultimately thriving in the digital w
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Digital Marketing
Importance of Photography in Digital Marketing
Did you know that 90% of information transmitted to the brain is visual? According to research done by 3M Corporation, an American multinational conglomerate specialising in healthcare, consumer goods and worker safety, “The brain processes visual information 60,000 times faster than text.” It means 40% of people respond better to an image than a thousand words. This astounding n
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SEO
Dominating the Digital Landscape: SEO Strategies for eCommerce Websites
In the vast and competitive world of eCommerce, having an online presence is not enough. The thrill of setting up an eCommerce business can quickly be overshadowed by the struggle to gain visibility among countless competitors. To truly succeed, you need to dominate the digital landscape and ensure that your eCommerce website stands out among the rest. One of the most effective ways to ac
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SEO
How Can Small Local Service Businesses Use AI To Improve Their Digital Marketing?
When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to do the work of legions of copywriters, designers, and other content creators. Large corporations with equally large customer bases and competitively driven content needs are looking to sophisticated AI systems to
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Digital Marketing
How to Become a Successful Leader of a Hybrid Team
As the world of remote work evolves, so does the concept of teamwork. Welcome to the exciting realm of hybrid teams, where the blend of remote and in-office talent comes together to create magic. If you’re leading a digital marketing agency with a hybrid team, this article is your roadmap to success. In this guide, we’ll explore the dynamics of hybrid teams and uncover th
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SEO
Keyword Research Itself Won’t Improve SEO – Google Expert
Search engine optimization (SEO) pros, here’s a good tip for you: Keyword research alone won’t help you rank better. This is Google Search Advocate John Mueller’s advice in a tweet addressed to him. The tweet asked: “Hi @JohnMu Does keyword research help SEO?” In a curt response, Mueller said, “No.” However, he further elaborated that “Research alone d
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AI MarketingDigital Marketing
Future of Digital Marketing: AI Predictions for 2023
Over the past decade, the dynamic digital marketing field has skyrocketed, showing no signs of slowing down. The world is now hyper-connected; digital channels have become the go-to way for digital marketers to connect with their customers. Just think about it for a second. We
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SEO
How Universities Boost Their Online Presence
The rise of the digital age has prompted a seismic shift in the way organizations promote their visibility and reputation, with universities being no exception. More than ever, institutions of higher education are turning to sophisticated digital marketing strategies, such as Search Engine Optimization (SEO), to enhance their online presence. This article explores how universities leverage SEO to
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AI Marketing
How Agencies Use AI to Speed Up the Process
Artificial intelligence is most definitely revolutionizing the way we do business. It has been used to improve productivity and speed up processes in many industries, and now agencies are using AI to make their processes even more efficient. AI can be used to automate tedious tasks, analyze and interpret large amounts of data, and help agencies make faster, more informed decisions. AI can also ass
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SEO
The Connection Between Backlinks and Authority
Being new to SEO means learning the terminology. You know you want to optimise your site and do what Google wants. But, it starts with the basics, and that means learning what matters and what everything means. This will allow you to join in conversations and build a successful SEO strategy. There will be two terms you come across time and time again. We are referring to bac
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Digital MarketingStartup Marketing
How Startups Raise Money Using the 70-20-10 Method
As a founder, you’re probably always on the lookout for the next best thing that’s going to help you raise money. The 70-20-10 method can not only help boost performance but can also transform your ROI. Those who have used this method usually outperform their competition by a margin of 10-20%. It’s often called the ‘rule of innovation,’ but it’s more of a rule of
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