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SEO A/B Split Testing Google’s UGC Attribute

When Craig Bradford of Distilled reached out and asked if we'd like to run some SEO experiments on Moz using DistilledODN, our reply was an immediate "Yes please!" If you're not familiar with DistilledODN, it's a sophisticated platform that allows you to do a number of cool things in the SEO space: 1) Make almost any change to your website through the ODN dashboard. Since th

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SEO Custom Extraction Using an SEO Crawler for CRO and UX Insights

From e-commerce to listings sites to real estate and myriad verticals beyond, the data you can harness using custom extraction via crawler tools is worth its weight in revenue. With a greater granularity of data at your fingertips, you can uncover CRO and user experience insights that can inform your optimizations and transform your customer experience. In this episode of Whiteboard Friday, we'

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Uncategorised New Opportunities for Image SEO: How to Leverage Machine Vision for Strategic Wins

Image search results used to give you the option to “view image” without having to navigate to the site the image was hosted on. When it started in 2013, sites saw a 63% decline in organic traffic from image results. Why? Because there was no need to click through when the image could be viewed in full from within the search results.

And then everything changed

In February

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Uncategorised How to Get Started Building Links for SEO

Search for information about SEO, and you’ll quickly discover three big themes: contentuser experience, and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That’s because, while content and user experience are under the realm of our control, links are

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Uncategorised A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

We wrote about the markup results and how the top twenty Google results pages implement them, then went even further and obtained HTML usage insights on them.

What does this have to do with SEO?

The way HTML is written dictates what users see and how search engines interpret web pages. A valid, well-formatted HTML page also reduces possible misinterpretation — of structured data,

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SEO Announcing Quick, Free SEO Metrics with a New Domain Analysis Tool

With Domain Analysis, we wanted to combine SEO data in one place, and quickly show it to people without the need of creating a login or signing up for an account. The tool is free, and showcases a preview of many top SEO metrics in one place, including: 1. Domain Authority 2. Linking Root Domains 3. # of Ranking Keywords 4. Spam Score 5. Top

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The first recorded usage of the term SEO was in 1997 on the site MMG WebStep Services, where it was listed as part of several service packages they offered. Interestingly enough, other services included in the packages were link development, writing and distributing press releases, and online advertising— and many digital marketing firms still offer similar services today. The truth is, t

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SEO How to Write Content for Answers Using the Inverted Pyramid – Best of Whiteboard Friday

If you've been searching for a quick hack to write content for featured snippets, this isn't the article for you. But if you're looking for lasting results and a smart tactic to increase your chances of winning a snippet, you're definitely in the right place. Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help

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SEO How to Boost Content Linkability Without Wasting Your Marketing Budget

We are always fascinated with the marketing budgets of enterprise-level companies that are ready to pay astronomical sums to contractors. A recent shmooze in the community was thanks to Hertz that paid 32M to Accentura agency, which (so far) hasn't resulted in any substantial changes to their site. Our average client wants to get the maximum by spending as little as possible. It might sound

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Uncategorised How Well Are Your Google Ads Campaigns Performing?

Get your free Google Ads Health Check Report and identify opportunities for improvement in just 60 Seconds

1. Reduce Wasted Spend 2. Increase Conversions 3. Identify Missed Opportunities 4. Improve Quality Score

Get started with Adzooma in just three simple steps

Complete The Simple Sign-Up Form

We'll use t

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Uncategorised How Google’s Nofollow, Sponsored, & UGC Links Impact SEO

Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here.

14 years after its introduction, Google today announced significant changes t

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SEO The 60 Best Free SEO Tools [100% Free]

We know the value of premium SEO tools — we've built new tools for 10+ years. Paid tools are hugely valuable in SEO when you need advanced features, increased limits, stored data, or online support. There are literally hundreds of free SEO tools out there, so we want to focus on only the best and most useful to add to your toolbox. Tons of people in

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