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Access the List: News Org URLs to Exclude in Google Ads To compile this first list, we identified placement exclusions by filtering for words such as: 1. postRead More
Google is offering $340 million in ad credits to small and midsize businesses with active Google ad accounts as part of an $800 million coronavirus response package, the company announced Friday. “As the coronavirus outbreak continues to worsen around the world, it’s taking a devastating toll on lives and communities,” said Alphabet and Google CEO Sundar Pichai in a blog post Friday.Read More
Want more site visitors? Well, there are plenty of online platforms that you can use to promote your website for free. It’s just a matter of finding the best ones for you and your brand. Before you begin, keep in mind that website promotion works better when you know your audience. For example, if you make jewelry, Pinterest is the perfect place to find potential shoppers; alternatively, if yRead More
Are you building links the right way? Or are you still subscribing to outdated practices? 2XL clarifies which link building tactics still matter and which are a waste of time.
You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Many folks usRead More
Migrating to a new ESP (email sending platform) for your email marketing is a big deal. The need to move to a new system can arise for a number of reasons, but the main one we often see with clients is the need to move away from a platform that is restricting activity, to a more technologicalRead More
Few marketing terms light up local business owners' eyes like the words "social media". Most business owners are already using social media in their personal lives, and it's only natural to want to use this channel to grow your business. However, many business owners dive headfirst into social media without an understanding of what kinds of content to post, how to attract followers and fans, or thRead More
Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors willRead More
Search engine optimisation (SEO) continues to play a key role in helping to make your website easy to find by your target audience. With 2019 coming to end, it’s time to speculate about SEO trends for the coming 12 months. So here are the key trends and best practices that we believe will have a significant impact on SEO and your website optimisation efforts in 2020.
Search engine optimisation is a popular topic over the decades. It is mainly related to marketers and bloggers. It is the value of optimising a website for search engine visibility. SEO works by creating content that markets itself for free. SEO- it is an exposure to your brand as well as practice of increasing both the quality and quantity of website traffic. It is mainly about the content thaRead More
We teamed up with Talkwalker on an in-depth e-book, packed to the brim with quotes from industry experts around social media trends that they're seeing take off for 2020. Hear from folks at CloudApp, HubSpot, Adidas, Hootsuite, Ahrefs, and more around which trends will pass us by, and which will stick around. You'll take away action points for your social media team to run with for 2020, and leRead More
Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor's? What about those times when you're stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? There's plenty of keyword research workflow gold to be uncovered in Keyword Explorer. It's a tool thRead More