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SEO How to Improve Page Speed from Start to Finish

There are lots of tools to test page speed, and lots of different metrics to target. But do you understand how those optimizations work, or whether they’re actually going to make your website faster?

 Page speed is a complex topic. Many of the existing articles give you a list of actions to take or plugins to install to help with different aspects of s

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Do you want to drive more organic traffic to your blog? Who doesn’t! As a blogger, you want your blog to rank high on Google and show up in the results for every relevant search. With the ever-changing algorithms, search engine optimization (SEO) can be tricky. But not impossible! It doesn’t have to be time-consuming or super technical, as long as you’re doing the basi

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SEO What is SEO? A Beginner’s Guide to Search Engine Optimization [2020 Edition]

This article aims to give an overview of what SEO is, why it is important, how Google functions, and a guide to what you can do. This article is not a definitive guide to every aspect and subtlety of SEO — search engine optimization. This is a vast subject that cannot be fully covered in a single article.

Definition of SEO

SEO is the art and science of persua

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SEO How to Choose the Right Long-Tail Keywords

Ranking well for common, general keywords is tough, especially if your business is new or small. If you want to increase your traffic and conversions more quickly (and with less effort), using long-tail keywords is the way to go. While choosing the right long-tail keywords isn’t always easy, it doesn’t have to be overwhelming, either.

What Are Long-Tail Keywords?

Long-tail keywords

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SEO 4 Unconventional Ways to Become a Better SEO

Let’s get real for a moment: As much as we hear about positive team cultures and healthy work environments in the digital marketing space, many of us encounter workplace scenarios that are far from the ideal. Some of us might even be part of a team where we feel discouraged to share new ideas or alternative solutions because we know it will be shot down without discussion. Even worse, there are

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SEO SEO for 2020

It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this article, we are offering seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge id

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SEO How to Use Keywords in Your Blogging Strategy

Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it or subscribed to your RSS feed. Online behavior has changed since then. While some people might stumble onto a blog they like and subscribe to its email list for updates, many people discover blog content through search en

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SEO Coronavirus prompts

In line with government guidelines on Coronavirus, the club is now closed for the foreseeable future. But we’ll be using the time to plan some fantastic new events so we can come back fresher than ever. Keep an eye on our website for details. In line with public health advice regarding Corona Virus, our contact centre is currently closed. Our online services are still available and there are

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SEO The Ultimate Guide to SEO Meta Tags

What are Meta Tags? Meta tags provide information about the webpage in the HTML of the document. This information is called "metadata" and while it is not displayed on the page itself, it can be read by search engines and web crawlers. Search engines such as Google use metadata from meta tags to understand additional information about the webpage. They can use this informat

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SEO Operating During COVID-19: Helpful Tips for Local Businesses

Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, we want to honor all that you have always don

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SEO How to Query the Google Search Console API

If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search.

Google Search Console limitations

While GSC has a number of sections, we’ll be focusing on the “Performance”

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SEO A Beginner’s Guide to Ranking in Google Maps

For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion.

What is Google Maps marketing?

Google Maps marketing is the process

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