Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, we want to honor all that you have always don

If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search.

Google Search Console limitations

For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion.

What is Google Maps marketing?

As CMSs have continued to grow and mature, one of the key areas users look to these systems for is integration with other technology platforms throughout their business. A DXP is a relatively recent construct, born in part from the CMS and WCM tools of previous years. Today’s DXP is a set of integrated technologies, based on a common platform, that provide audiences with consistent, secure, and

The history of open source software dates back to at least the early 1980s and is rooted in the free software movement led by computer scientist Richard Stallman. At its core, open source is a type of software in which source code is released under a license that grants users the right to study, change, and distribute it freely, as they see fit. While open source has long been a darling of star

Instagram has become one of the top social networks used by consumers to discover, research, and talk about new products. Businesses around the world, from big brands to startups and local mom-and-pop shops, know it and they’re already taking advantage to drive sales and results with Instagram. So, if you have an active presence on this popular social network and want to turn your fans and

Enterprise businesses have been using systems that resemble today’s DXPs longer than most other companies. Complicated, often cumbersome software used for building websites and integrating marketing automation from those sites is not a new phenomenon for the Fortune 500. What’s changed is that while those businesses were getting larger, and adding complexity to their internal, proprietary,

For more than two decades, software providers have been creating platforms that allow us to build and maintain content on the Internet. While the early options were rudimentary, many of these content or customer experience management tools have become part of large, legacy systems that rely on data from multiple sources outside the CMS to truly deliver value. This has had a huge impact on organiz

01. Introduction The key to a good data protection program is to be meticulous and follow the steps below. However, we must remember that organizations are changing entities, so the real success in carrying out a data protection program will be to keep track of it, in order to always keep it updated. For example, If employees need to k

Even if your website is performing well, it will need refreshing every now and then to ensure it works well, it looks appealing and gives you the best chance of converting your visitors. Technology and customer expectations change quickly online so it’s important to keep up with the latest developments and trends and avoid lagging behind your competitors. It pays to refresh your website an

POINT-BY-POINT BREAKDOWN Trust Builder #1 | Your company logo goes here. Trust Builder #2 | Your Facebook “like” button showing how many “likes” your page has. Provides social proof “above the fold” on the landing page. Trust Builder #3 | Your company’s address (provides

This is the EXACT Step-By-Step Process we used to generate over 4 million leads and more than $100 million in sales. Better still, it’s a REPEATABLE system we were able to apply in market after market, successfully entering 23 different niches as diverse as Scrabble Tile Jewelry, Orchid Care, Memory Improvement, Business Consulting and Golf Instruction. It’s also the system we have been