The evolution of content management.

For more than two decades, software providers have been creating platforms that allow us to build and maintain content on the Internet. While the early options were rudimentary, many of these content or customer experience management tools have become part of large, legacy systems that rely on data from multiple sources outside the CMS to truly deliver
value. This has had a huge impact on organizations that depend on an integrated software footprint to keep their businesses up and running.

On the customer-facing side, these systems are responsible for providing fresh, relevant content to a growing web audience. Today, we rely on these systems to be incredibly dynamic and interactive, and as the web has grown into a hyperscale marketplace, legacy or proprietary WCM and CMS tools have become highly integrated with other parts of the MarTech stack.

At the same time, open source technology has enjoyed its own decades-long arc, maturing into a highly-respected, widely-adopted software development model. The open source adoption curve grew sharply in 1999 with the IBM/Redhat partnership. This laid the groundwork for today’s model, in which more organizations are able to explore the benefits of open source with reliable partner support.

Today, WordPress is one of the most popular open source platforms ever created and powers more than 34% of the Internet. In addition to WordPress, a growing number of large, enterprise organizations now rely on many other open source technologies to power all or part of their digital strategies.

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