This research makes it clear that it’s very important for a brand to have a   strong presence in the search engines, ensuring that the company in front of their target audience. However, there’s still a big decision to make – whether to    use SEO (Search Engine Optimization, or naturally ranking high in the organic results) or PPC (Pay-Per-Click ads, the Sponsored Links and purchased ads on a Google search) to get in front of your target?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

SEO is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.

Apart from the organic marketing, it is better to indulge also in ‘Paid Search marketing’. A Paid marketing strategy will help in advertising your brand and your business by getting displayed on a wider range of partner sites or on the search engine. Most of these paid marketing ads are PPC or CPM. We will work on putting up advertisements to promote your brand and company by way of using Google AdWords, Bing Ads, Native Ads, and understand the ranking by using Google Analytical Tools.

PPC advertising is one of the best ways to target your most qualified audience. It allows you to reach them where they’re already looking, and gain a leg up against competitors.

Due to the evolution of the methods of advertising, PPC has become an important element when it comes to online advertising. It is a core element of any digital marketing campaign. PPC has rapidly evolved itself into digital advertising channel and thus proved its worth of being one of the best platforms for online advertising.

Search Engine Optimization it’s not a term it’s technology, its art which we SEO do with your website to get first rank over Google.

Search engine optimization is a techniques and Activities used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine including Google, Bing, Yahoo and other search engines. It help you to get traffic to your site. It’s get you a good google rank .You can generate good revenue for your site by use of SEO. One can make a brand of any using SEO.

Both the SEO AND PPC are equally important and different from each other. One is organic other one is paid. So the conclusion will be depending upon the users.

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