Trust is a massive part of SEO. The more people trust your website and the content you put out, the more likely you are to rank highly in search engines.
That’s why backlinks are a great way to increase your search engine ranking. Every backlink you receive tells Google your site is authoritative and high-quality.
Link-building outreach (or SEO outreach) is the art of getting these all-important backlinks. You determine which web owners are most likely to link to your content and then send them a pitch persuading them to do so. Alternatively, you can get in touch to ask if you can create an editorial or guest post for their site.
They get a fresh piece of content, and you get a link back to your website. Everyone’s a winner! If you’ve ever wondered what the benefits of SEO outreach are, we’ve put together this guide to help. And remember, if you need some extra help and support with your link-building strategies, 2XL can get you started.
What Are the Benefits of Link Building for SEO?
You might be wondering what the benefits of SEO outreach are as well as the importance of link building.
Here are just some of the ways your business can take advantage of SEO outreach.
1. You increase your search engine ranking
The aim of SEO is to get your web pages to rank as highly in the search engines as possible. This increases the visibility of your content and the likelihood of people clicking on your links.
In 2016, Google advised that one of the top three search ranking factors is links pointing to a site. High-quality backlinks provide additional content to search engines, informing them that your content must be worthwhile to users if other sites are linking to it.
2. You get to become a voice of authority in your industry
When you post insightful and thoughtful content that other websites link to, you become a thought leader in your industry. This increases trust in your business and makes people consider you an expert in your field.
This can give you an edge over your competitors, especially if your backlinks and articles appear in high-authority industry publications.
3. You get more (relevant) traffic
The more backlinks you have on other websites, the higher the chances of getting referral traffic. Referral traffic is web traffic that comes to your site from other websites. When this traffic comes from a high-quality and relevant source, you increase the chances of seeing leads, sales, and conversions.
The good news is referral traffic is measurable in Google Analytics. You can see what proportion of your visits are referral traffic, as well as which specific websites the traffic is coming from.
This is good for improving link-building strategies as you know what type of websites to target with SEO outreach in the future.
4. You promote your business to new markets
Link building and SEO outreach can help you promote your products and services to new industries, new target audiences, and even new countries.
For example, let’s say your business sells healthy vegan snack bars, and you want to create a link-building campaign. Rather than focus your outreach efforts on only vegan-friendly websites, you target runners, cyclists and athletes, and influencers that might be interested in a healthy snack.
The results of this campaign are two-fold. Not only do you get referral traffic from new websites, but Google gets additional context that increases the chance of your site appearing when this target audience does a search.
5. You improve the content on your website
If you want to convince other web owners to link to your site, you need to provide them with a reason to do so. The best way to do this is by creating high-quality web pages, blogs, reports, and videos, and infographics that offer them value.
Even if your SEO outreach campaign isn’t successful, you’ll still have valuable content that will drive traffic, boost sales, and grow leads.
And remember, if you need help creating great content that drives clicks and generates links, a digital marketing agency like 2XL can help.
6. You get to network with other companies
One of the benefits of SEO outreach that isn’t frequently discussed is that it gives you an opportunity to reach out to relevant web owners.
When you contact them and introduce yourself, you’re networking and making them aware of the products and services you offer. By building and nurturing a relationship, you’re building and nurturing your business too!
Is link building still important for SEO in 2022? Yes, it is!
Link building is one of the most challenging areas of SEO, but it’s one of the most effective.
By reaching out to website owners and getting high-quality backlinks to your website, you not only increase referral traffic but increase your rankings in the search engines.